Establish rules for participation in social networks
Posted: Mon Feb 17, 2025 10:03 am
Social media is a source for getting clients, but it is also ideal for maintaining relationships with clients and finding out all their latest news. That is why it is important to establish rules so that participation is effective.
So far we have talked about the objectives and tone of the messages separately. But the time has come to merge them. How?
Remember that the goals on social media are: reach, convert and retain. While the tone of the messages must match those goals. Personally, I recommend always keeping this scheme in mind:
social-media-objectives
Typically, the first two steps, attract and inform, complement each other and are more geared toward external communication. You create posts and promote ads to attract businesses and people to your brand. And the inform stage also includes some individual questions from people who are considering purchasing your product or service.
The service phase includes both customer service and social croatia mobile database listening. Increasingly, people are using social media as a customer service channel where they can ask questions and leave complaints. That is why it is important for companies to do social listening because it is a good way to find potential customers.
The social media style guide should also define the processes for responding to queries and complaints in the shortest possible time , because as we well know, social media demands immediacy. There are several social listening automation tools that will help you better manage the situation. I also find it useful to make a list of social listening keywords to facilitate tracking.
Creating content for social media
One of the most common mistakes is to think that content is created after having the social media style guide ready. You choose the social networks, the objectives, the tone… and then you create the content. Well, no.
Take your time, and make some key decisions about the content you're going to publish , such as:
Do we only publish internal content or do we share posts from other sources?
If we share internal and external content, what is the relationship between the two types of content?
How do we obtain and approve external content?
What tools will we use to shorten URLs?
What strategy will we use to share links on Instagram?
When do we schedule posts and when do they post spontaneously?
What programming tools are we going to use?
So far we have talked about the objectives and tone of the messages separately. But the time has come to merge them. How?
Remember that the goals on social media are: reach, convert and retain. While the tone of the messages must match those goals. Personally, I recommend always keeping this scheme in mind:
social-media-objectives
Typically, the first two steps, attract and inform, complement each other and are more geared toward external communication. You create posts and promote ads to attract businesses and people to your brand. And the inform stage also includes some individual questions from people who are considering purchasing your product or service.
The service phase includes both customer service and social croatia mobile database listening. Increasingly, people are using social media as a customer service channel where they can ask questions and leave complaints. That is why it is important for companies to do social listening because it is a good way to find potential customers.
The social media style guide should also define the processes for responding to queries and complaints in the shortest possible time , because as we well know, social media demands immediacy. There are several social listening automation tools that will help you better manage the situation. I also find it useful to make a list of social listening keywords to facilitate tracking.
Creating content for social media
One of the most common mistakes is to think that content is created after having the social media style guide ready. You choose the social networks, the objectives, the tone… and then you create the content. Well, no.
Take your time, and make some key decisions about the content you're going to publish , such as:
Do we only publish internal content or do we share posts from other sources?
If we share internal and external content, what is the relationship between the two types of content?
How do we obtain and approve external content?
What tools will we use to shorten URLs?
What strategy will we use to share links on Instagram?
When do we schedule posts and when do they post spontaneously?
What programming tools are we going to use?