B2B email marketing: how to use it strategically in your factory?

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Email has long been a staple of digital media as a platform for exchanging messages. With the rise of social media, its role has changed. However, this has only improved the B2B email marketing landscape! After all, its approach is now mainly focused on marketing campaigns.

In general, companies need to maintain a good flow of information revolving around customers. Therefore, having a well-defined email marketing strategy is essential. If you still don't know how to adopt this approach, it's time to get started and follow us!

Check out tips for strategic communication in your factory!

What is B2B email marketing?
B2B email marketing is a communication channel for targeted messages between companies . This approach allows you to establish a good way to nurture and retain customers, as it keeps them up to date with any new developments in the factory, including promotions and discounts.

According to a survey published by Kinsta , 70% of marketers use email vietnam phone number for whatsapp marketing as a communication channel with customers. In addition, this channel is expected to grow: an increase of 4.48 billion users is expected by the end of 2024.

How does B2B email marketing differ from B2C email marketing?
You've probably received emails from companies wanting to sell something directly to you. Is this also the case in B2B, in sales between companies?

In general, the way you target end consumers should be different from how you target companies . But why?

When looking at B2B, companies look for customized solutions that enable good inventory turnover. In addition, the sales cycle for these customers is longer and more complex. Therefore, strategies must be more cautious.

On the other hand, B2C email, for end consumers, is built with the aim of reaching as many people as possible, without worrying about building strong relationships.

In other words, while B2B customers seek trust with factories, to always buy with quality (even if, sometimes, they pay more), B2C customers tend to look for goods — the better the condition, the easier it is to close the purchase.

Therefore, just like customer service, email marketing must adapt to meet the target audience.

Why use B2B email marketing as a strategy for industries?
According to Kinsta, 87% of marketers choose email as their sales channel . And this is no coincidence. After all, B2B email marketing can be a powerful tool for developing sales strategies.

The approach is so advantageous that companies indicate, according to DMA , that the Return on Investment (ROI) reached $38 for every $1 invested in email marketing. So, you ask yourself: “how does this happen in practice?”

The B2B email marketing strategy is a great tool for nurturing leads , since those subscribers will always have the company's brand in their inbox.

Furthermore, the possibility of using tools that automate the sending of messages helps with consistency. This makes communication frequent, more agile and optimizes the sales process. Finally, all you need to do is monitor the right metrics for this approach and evaluate the performance and opportunities generated.