Naming & shaming: big bangers
Anyone who listens to the radio will be familiar with the Wakker Dier commercial. Through naming and shaming, retailers (often supermarkets) are pressured to put better meat on their shelves. Although you may have reservations about this form of influencing, it does seem to produce results. It does seem to work (and I am cautious, because I have not seen any hard results). In any case, it seems to be an awareness-raising effect on the part of the consumer. The Better Life Quality Mark, EKO Quality Mark and Scharrel Quality Mark indicate to the consumer what has been relatively better for the animals.
'Fairtrade' is also a concept that consumers are familiar with (especially for chocolate and bananas). Just look at the Max Havelaar website and you will see how many manufacturers have embraced fairtrade and even chosen it as a differentiator , such as Tony's Chocolonely .
Without a voice from the consumer, the high school coaches email list pressure will be on price in particular. In other words: deliver what you always deliver, but cheaper.
Why this excursion into meat and chocolate? Because the mechanism is the same: you look at the chain and where the power lies. Although retailers on the purchasing side have the power to influence their suppliers, or even put pressure on them to deliver other (sustainable) products, without a voice from the consumer, the pressure will mainly be on price. In other words: deliver what you always deliver, but cheaper.
The consumer chooses the products and drives the retail channel. As long as we all continue to accept kilo-knallers, clothing with child labor and other (ecological) abuses, the industry will continue to produce so cheaply (and unsustainably). That is logical and the game of buying and selling.
Ultimately, the consumer buys the products and retailers and manufacturers deliver the products we want, including sustainable products. Of course, the price level always plays a role and there will be negotiations about prices, also for sustainable products. So we can make the choice for sustainability ourselves (as individuals). The more people do that, the better.
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Of course, MYOMY has been working on the sustainable market for years and they have a distribution network in the Netherlands (plus neighboring countries), both online and in stores. And then especially the smaller boutiques/stores and leather goods chains, but all over the country. MYOMY is also present online, via its own webshop and large retailers such as Wehkamp and fonQ. The name is established and you can tell the story.