Back to school at Copycamp
Posted: Tue Feb 18, 2025 4:30 am
All the copywriters and internet writers returned to their classrooms for a day at the Faculty of Arts of Charles University. The whole day was spent talking about how to write better, how to build a brand, how to evaluate texts, and many other topics.
It is generally known that copywriters are playful creatures, which is why the organizers prepared not only interesting lectures. All participants were given a thematic notebook for notes with portraits of the lecturers and homework. Really. Whoever correctly filled in the i/y and s/z in the filling-in form received a sweet reward. Apparently, we at AITOM know what we are doing. I got a 1 from the filling-in form from the teachers-organizers, or rather a fidorka.
It would take hours to talk about all the lectures, so what interested us the most?
Why write an obituary?
Roman Hřebecký from Pábení talked about Why the gcash database design process needs a copywriter . I didn't know what to think of that either. The whole copywriting is about understanding the client, so Roman recommended that we think of writing as design .
The end customer will come first, then business and finally technology. The text you use to talk to the customer is also such technology. But it is impossible to get to know the customer without talking to him. Roman emphasized how important it is to conduct research and test, test, test . Only in this way will you create text or websites that are intended for the client, and not just a virtual storefront.
This is also the reason why the text should be created at the beginning of the website redesign and not at the end, because whoever writes lorem ipsum is slacking off on the copywriting. If you want to please Roman, remember the hashtag #nasratLoremIpsum .
It is generally known that copywriters are playful creatures, which is why the organizers prepared not only interesting lectures. All participants were given a thematic notebook for notes with portraits of the lecturers and homework. Really. Whoever correctly filled in the i/y and s/z in the filling-in form received a sweet reward. Apparently, we at AITOM know what we are doing. I got a 1 from the filling-in form from the teachers-organizers, or rather a fidorka.
It would take hours to talk about all the lectures, so what interested us the most?
Why write an obituary?
Roman Hřebecký from Pábení talked about Why the gcash database design process needs a copywriter . I didn't know what to think of that either. The whole copywriting is about understanding the client, so Roman recommended that we think of writing as design .
The end customer will come first, then business and finally technology. The text you use to talk to the customer is also such technology. But it is impossible to get to know the customer without talking to him. Roman emphasized how important it is to conduct research and test, test, test . Only in this way will you create text or websites that are intended for the client, and not just a virtual storefront.
This is also the reason why the text should be created at the beginning of the website redesign and not at the end, because whoever writes lorem ipsum is slacking off on the copywriting. If you want to please Roman, remember the hashtag #nasratLoremIpsum .