Google AMP in Gmail: your best ally for email marketing campaigns

[najmulislam]

Have you ever thought that your business emails are too simple? Although email is one of the most used and effective tools for marketing, the truth is that it has many limitations. Google wants to change things with its Google AMP project .

This service is designed to optimize some pages to the maximum and to improve the experience on mobile devices considerably. We can already see it in searches from the browser, but now it is being introduced into the world of email.

Why should I care about Google AMP in Gmail?
Google is looking to make its emails much more dynamic and Google AMP is the solution for many companies. Thanks to this system, a simple email that previously only contained letters can be converted into a whole host of menus and content.

Google AMP aims to bring entire web pages to emails , have updated sweden telegram data at the moment and save time for users. Creating this type of email will be a bit more complex and for the moment it is not within everyone's reach, but the possibilities and impact of your campaigns can be much greater.

A great example can be seen in a company that wants to sell a product through an email marketing campaign. Until now, plain text, a few images and some links were the most you could hope for, but adding some style to attract more attention.

With Google AMP, in addition to all this, sales platforms can be integrated into the email itself, as if the customer were on the page, in the sales section. This content can be interacted with and is fully customizable .

In addition, if at any time we want to change something, we can do it remotely and users won't even know about it. This is very interesting for one-off offers or last-minute changes after sending a series of emails.

Although Google AMP is not the definitive solution to failed email marketing campaigns , it is a breath of fresh air for an industry that has been severely punished by the misuse of resources.

Google AMP can be complemented with other strategies that have been followed until now in email marketing and will still require a good customer database, the fundamental pillar when carrying out an action of this type.