When will Enhanced CPC end?

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With the decision to discontinue the enhanced cost-per-click feature in Yahoo! Ads, ad managers will be required to transition to a new operational system.

Official announcement and timeline of discontinuation
We will end the automatic bidding type "Enhanced CPC" in late June 2025.
In Search Ads, we have been expanding the automatic bidding types and improving their functions. As a result, the automatic bidding types "Maximize conversions" and "Maximize conversion value" are more armenia number data likely to achieve results in advertising operations that are equal to or better than Enhanced CPC. In light of this situation, we have decided to end the provision of Enhanced CPC.

In preparation for the end of Enhanced CPC, we plan to take the following steps:

End of Enhanced CPC setting: Mid-June 2025 (scheduled)
System-based bidding strategy transition: Mid- to late June 2025 (planned)
End of Enhanced CPC: Late June 2025 (scheduled)
Source: [Search Ads] End of service of automatic bidding type "Enhanced CPC"

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