How to find branded keywords?

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We've already shown that monitoring branded keywords is very important for your planning. But how do you find them? Check out our tips!

Use Google Alerts
When it comes to keywords and relevance to your brand in the SERPs, Google always has a go-to, right? The good news is that Google Alerts can help you get those answers.

Instead of searching for terms related to your business, this free tool will send notifications every time your brand is mentioned on the Internet , generating valuable information.

Explore social media
Social media can also be an important source of information for those looking for branded keywords. One of the most relevant tools for carrying out these searches is Twitter.

The "Advanced Search" feature allows you to find exactly what you are looking for. You can customize your search by searching for an exact phrase or just a specific term .

Bet on specific tools
In addition to organic search methods for branded keywords, you can find them using specific tools for this task.

One option is SproutSocial, which has a feature to display terms related to your business. Additionally, tools like SEMRush can also be useful to enrich your searches.

How to use branded keywords when chile phone number list building a Content Marketing strategy?
They have the same formats and, ultimately, the same objectives as other keywords, namely, to help attract leads and help them find the content that will help them move forward in the purchasing journey. So, how can you use branded keywords together with other relevant terms and in your overall strategy? Let's see!

Include them, naturally, in the planning of keyword generation
As expected, they should be chosen together with the other keywords of the project and following the same quality standards, such as relevance to the product or service offered and search volume on the main search engines, with Google at the top.

In addition to search volume, the level of competitiveness and cost per click, among other qualitative indicators, can be evaluated with Adwords and other tools, such as SEMRush.