What metrics are essential in an online marketing strategy?
Posted: Wed Feb 19, 2025 3:12 am
One of the main advantages of Digital Marketing is that it is measurable . In this way, the possibility of documenting and evaluating the strategies used allows us to understand the strategy and helps us make decisions based on data.
Before the Internet, proving the value of a marketing action was much more difficult. Lack of knowledge motivates bad decisions. And to avoid making them and to get the most out of all your efforts, defining measurement parameters is essential. It is impossible to be successful without using them correctly.
Below we have listed the most important marketing metrics , however, we also recommend that you further your studies on the subject when creating a strategy.
The best way to start looking at the right metrics is to get some data from your blog or website. The most commonly used metrics in a strategy are:
Unique Visitors : This is the number of people who access your page. Each visitor is counted only once within the indicated time period.
Sessions : This is the set of interactions, as well as page views and clicks that the same user executes in a given period.
Organic and paid traffic : Represents honduras phone number list the number of sessions that originate from search engines and paid campaigns on the web.
Bounce Rate : This is the percentage of users who make only one visit, without performing other interactions, such as clicks and page views.
Conversion rate : It is the percentage that results between the number of visits and the number of conversions made.
External links : This is the volume and quality of links coming from other domains that direct to your website or blog.
But these are not the only marketing metrics. In fact, knowing all the metrics and choosing the ones that best fit your business should be a step in your planning.
Therefore, we are going to carry out an in-depth study of some of them below.
Before the Internet, proving the value of a marketing action was much more difficult. Lack of knowledge motivates bad decisions. And to avoid making them and to get the most out of all your efforts, defining measurement parameters is essential. It is impossible to be successful without using them correctly.
Below we have listed the most important marketing metrics , however, we also recommend that you further your studies on the subject when creating a strategy.
The best way to start looking at the right metrics is to get some data from your blog or website. The most commonly used metrics in a strategy are:
Unique Visitors : This is the number of people who access your page. Each visitor is counted only once within the indicated time period.
Sessions : This is the set of interactions, as well as page views and clicks that the same user executes in a given period.
Organic and paid traffic : Represents honduras phone number list the number of sessions that originate from search engines and paid campaigns on the web.
Bounce Rate : This is the percentage of users who make only one visit, without performing other interactions, such as clicks and page views.
Conversion rate : It is the percentage that results between the number of visits and the number of conversions made.
External links : This is the volume and quality of links coming from other domains that direct to your website or blog.
But these are not the only marketing metrics. In fact, knowing all the metrics and choosing the ones that best fit your business should be a step in your planning.
Therefore, we are going to carry out an in-depth study of some of them below.