What is Megamarketing and how to apply the concept created by Kotler?
Posted: Wed Feb 19, 2025 3:13 am
Communication between a company and its public is a fundamental part of what we know as classic Marketing , but there are also administrative and political issues involved when it comes to positioning a company in society. Therefore, it is essential to better understand what Megamarketing is.
The dimensions of marketing extend far beyond the context in which buyers and sellers transact. There is also a broader dimension comprised of the influence of public policies, labor groups, commercial entities, and large authorities on corporate interests.
Understanding this concept is essential to having a broader perception of the importance of Marketing and how the results of a company - especially its expansion in a market - go beyond the relationship with the public.
Read on to understand what Megamarketing is!
What is Megamarketing?
How does this concept work?
How is Megamarketing applied in the market?
How should companies perceive marketing changes?
What is Megamarketing?
Megamarketing is a concept created by hungary phone number list Philip Kotler to address the elements of marketing that go beyond the relationship between a brand and its audience .
These are external factors that can affect the public perception of brands and impact their development and stabilization in the market. Kotler preaches in this idea the need for companies to apply efforts beyond positioning brands in a market and being able to reach their audience.
The idea of managing external factors is to allow all these elements to remain under control, basically guaranteeing two objectives:
eliminate negative influences from external factors (governments, entities, commercial groups, among others);
obtain positive influence by encouraging large corporations to have a qualified perception of the brand, which can influence the public's perception of it.
The dimensions of marketing extend far beyond the context in which buyers and sellers transact. There is also a broader dimension comprised of the influence of public policies, labor groups, commercial entities, and large authorities on corporate interests.
Understanding this concept is essential to having a broader perception of the importance of Marketing and how the results of a company - especially its expansion in a market - go beyond the relationship with the public.
Read on to understand what Megamarketing is!
What is Megamarketing?
How does this concept work?
How is Megamarketing applied in the market?
How should companies perceive marketing changes?
What is Megamarketing?
Megamarketing is a concept created by hungary phone number list Philip Kotler to address the elements of marketing that go beyond the relationship between a brand and its audience .
These are external factors that can affect the public perception of brands and impact their development and stabilization in the market. Kotler preaches in this idea the need for companies to apply efforts beyond positioning brands in a market and being able to reach their audience.
The idea of managing external factors is to allow all these elements to remain under control, basically guaranteeing two objectives:
eliminate negative influences from external factors (governments, entities, commercial groups, among others);
obtain positive influence by encouraging large corporations to have a qualified perception of the brand, which can influence the public's perception of it.