Inbound Marketing Books 8. Content Rules – Ann Handley and CC Chapman
Posted: Wed Feb 19, 2025 3:28 am
“Content Rules” is a good introduction to the concept of Inbound Marketing . This book, created by Ann Handley and CC Chapman, is a must-have for your bookshelf. In addition to discussing its importance, it teaches readers how to create engaging content.
The book is packed with examples and case studies, demonstrating the importance of human-voiced content . Particular attention should be paid to Chapter 6, which outlines the six basic characteristics of a good story.
9. Convert!: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt
You may know a lot about website building, layouts, design, and even inbound marketing software. But the question is: how do you make it work, attract people , and generate sales?
This 312-page manual promises to “transform the success rate of any website.” Hunt argues that almost all sites are performing far below their potential and shows that the traditional way of building websites—creating content and waiting for visitors—is completely wrong.
10. Do It! Marketing – David Newman
A book to open and start putting into practice even before finishing reading. There are 77 tips and a 21-day marketing plan , step by step.
The fundamental question in the book (and one we should ask ourselves all the time) is: "What value did I add to my lead to earn the right to invite him to talk and offer my solutions?
11. Guerilla Marketing – Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
The 1983 classic (updated in 2007), which simply launched the concept of "guerrilla marketing," remains an essential book in the inbound marketing library.
For Levinson, marketing means “all of your company’s contact with the outside world.” This naturally includes the production of any and all content, as well as any interaction with customers, including customer service .
Guerrilla marketers rely on imagination rather than the brute force of big budgets , and from this perspective, all the lessons of guerrilla marketing apply to inbound marketing (especially "making content go viral ").
12. Likeable Social Media – Dave Kerpen
Kerpen is an influential speaker and india phone number list blogger, and his book has a lot of positive reviews on Amazon, which has to count for something. He defines his company, Likeable Media , as a “ word of mouth marketing ” company.
He begins his book with an interesting story. Dave tells how he complained on Twitter about the long check-in line at a Las Vegas hotel, Aria. The social media of a competing hotel, Rio, responded: "So sorry about your bad experience. Hope the rest of your stay is good."
Marketing automation may have helped spot a relevant tweet, but it couldn’t convey the humanity of the response given. On his next trip, Dave naturally decided to stay in Rio: “They made a $600 sale with just one tweet.”
But the story doesn't end there. Dave liked Rio's Facebook page, which led to his friends messaging him and asking about the hotel, and so on, a positive snowball of Inbound Marketing (wow!)
The book is packed with examples and case studies, demonstrating the importance of human-voiced content . Particular attention should be paid to Chapter 6, which outlines the six basic characteristics of a good story.
9. Convert!: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt
You may know a lot about website building, layouts, design, and even inbound marketing software. But the question is: how do you make it work, attract people , and generate sales?
This 312-page manual promises to “transform the success rate of any website.” Hunt argues that almost all sites are performing far below their potential and shows that the traditional way of building websites—creating content and waiting for visitors—is completely wrong.
10. Do It! Marketing – David Newman
A book to open and start putting into practice even before finishing reading. There are 77 tips and a 21-day marketing plan , step by step.
The fundamental question in the book (and one we should ask ourselves all the time) is: "What value did I add to my lead to earn the right to invite him to talk and offer my solutions?
11. Guerilla Marketing – Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
The 1983 classic (updated in 2007), which simply launched the concept of "guerrilla marketing," remains an essential book in the inbound marketing library.
For Levinson, marketing means “all of your company’s contact with the outside world.” This naturally includes the production of any and all content, as well as any interaction with customers, including customer service .
Guerrilla marketers rely on imagination rather than the brute force of big budgets , and from this perspective, all the lessons of guerrilla marketing apply to inbound marketing (especially "making content go viral ").
12. Likeable Social Media – Dave Kerpen
Kerpen is an influential speaker and india phone number list blogger, and his book has a lot of positive reviews on Amazon, which has to count for something. He defines his company, Likeable Media , as a “ word of mouth marketing ” company.
He begins his book with an interesting story. Dave tells how he complained on Twitter about the long check-in line at a Las Vegas hotel, Aria. The social media of a competing hotel, Rio, responded: "So sorry about your bad experience. Hope the rest of your stay is good."
Marketing automation may have helped spot a relevant tweet, but it couldn’t convey the humanity of the response given. On his next trip, Dave naturally decided to stay in Rio: “They made a $600 sale with just one tweet.”
But the story doesn't end there. Dave liked Rio's Facebook page, which led to his friends messaging him and asking about the hotel, and so on, a positive snowball of Inbound Marketing (wow!)