Show reviews and testimonials
Posted: Wed Feb 19, 2025 3:54 am
As we mentioned earlier, people pay much more attention to other customers’ experiences than to advertisements. By displaying reviews and testimonials on your website, social media, or blog , you use their voices to ensure the quality and performance of what you offer.
That's why this is called social proof, and people feel more comfortable knowing they're not alone in their journey.
An important takeaway here is that you should combine different media to increase the impact of your strategy.
Testimonials work pretty well in text form, though videos are better. If you have a standout story to tell, it can also be good material for a blog post.
Now, your digital profiles need to be ready! The design will have just as much impact as the messaging, so make sure to promote the right vibe. Develop alternative, mobile-optimized versions of both the website and the blog.
Third-party reviews are also helpful. They add an extra layer of credibility to your company's reputation .
Use interactive content
The premise of interactive content is to involve the audience in the experience. Rather than offering consumable content, it allows users to participate.
There are many formats of interactive content , such as images, videos, infographics and calculators.
A study published by the Content Marketing Institute shows that marketing campaigns used 63% more visual media in 2018 than in previous years. That said, we can take it a step further with advanced digital solutions.
Quizzes put our competitive nature to work and create scores to measure people's knowledge, while calculators offer users personalized solutions.
The list of interactive tools is long and each offers particular benefits. Here are some examples:
ebooks;
emails;
mobile games;
surveys and polls;
webinars;
applications;
augmented reality media;
flowcharts, troubleshooting tools, and diagnostic tests;
360º interactive videos.
It's important to allow users to share their kuwait phone number list experiences with friends, so make sure social media buttons are always close at hand.
As you can see, human behavior itself can be used to your business' advantage. Take advantage of word-of-mouth marketing and make sure to plan your strategy and monitor the results. Sooner than you think, the return on investment will be visible in the value of your brand!
Are you interested in this topic? Then continue learning, download our ebook on Branding and become an expert on the topic!
That's why this is called social proof, and people feel more comfortable knowing they're not alone in their journey.
An important takeaway here is that you should combine different media to increase the impact of your strategy.
Testimonials work pretty well in text form, though videos are better. If you have a standout story to tell, it can also be good material for a blog post.
Now, your digital profiles need to be ready! The design will have just as much impact as the messaging, so make sure to promote the right vibe. Develop alternative, mobile-optimized versions of both the website and the blog.
Third-party reviews are also helpful. They add an extra layer of credibility to your company's reputation .
Use interactive content
The premise of interactive content is to involve the audience in the experience. Rather than offering consumable content, it allows users to participate.
There are many formats of interactive content , such as images, videos, infographics and calculators.
A study published by the Content Marketing Institute shows that marketing campaigns used 63% more visual media in 2018 than in previous years. That said, we can take it a step further with advanced digital solutions.
Quizzes put our competitive nature to work and create scores to measure people's knowledge, while calculators offer users personalized solutions.
The list of interactive tools is long and each offers particular benefits. Here are some examples:
ebooks;
emails;
mobile games;
surveys and polls;
webinars;
applications;
augmented reality media;
flowcharts, troubleshooting tools, and diagnostic tests;
360º interactive videos.
It's important to allow users to share their kuwait phone number list experiences with friends, so make sure social media buttons are always close at hand.
As you can see, human behavior itself can be used to your business' advantage. Take advantage of word-of-mouth marketing and make sure to plan your strategy and monitor the results. Sooner than you think, the return on investment will be visible in the value of your brand!
Are you interested in this topic? Then continue learning, download our ebook on Branding and become an expert on the topic!