Positioning vs brand recognition

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It is possible for a product to be highly recognized, but its positioning to be non-existent . The same thing happens with brands in general.

This clearly shows us the difference between brand positioning and recognition, also known as Brand Awareness .

Positioning is a comprehensive concept that is related to sales level, market share, frequency of use of products or services, positive user evaluations, and overall strength and leadership .

Within these aspects we also find brand recognition, that is, how well known it is by consumers and how much they know about it, which shows that Brand Awareness is simply one of the aspects of positioning.

You know! Don't just invest in promoting your brand, but in positioning it through comprehensive methodologies and practices.

Branding and brand positioning
We often talk about branding and positioning as synonyms, but in reality there is a difference between them . Branding is the process of giving visibility to a brand and positioning is the result of that process . But in most cases they can be used interchangeably.

What can be a little confusing when talking about the subject is the concept of place, since we are talking about spaces, virtual and physical, so we can also talk about contact points .

Let's define Branding
Branding is a type of marketing that require latvia phone number list s an advanced understanding, as grasping the concept of “memorable” is not that simple. It is much easier to understand a disclosure of a specific product benefit than a brand experience . And that is the trick!

Branding is not meant to be understood literally, but rather to generate sensations associated with a visual identity. Its importance lies in the fact that:

It gives a clear identity to the products, differentiating them from any other similar offering;
It works as an indicator of quality, when we know a brand we trust and believe in it;
shares values ​​that we agree with and identify with.
Branding is omnipresence, the surprising spark that unleashes desire, being invisible and appearing only to add value or solve problems. Achieving this is not so simple, it requires daily work and a team of specialists.