On the other hand they are just a multinational multinational that actually rules the world. But let's leave aside the huge ethical issue for now and focus on SEO. I'll tell you in no uncertain terms: this right here is a declaration of war. Content creator vs Google, humans vs machines. I believe (hope) that we must not declare ourselves defeated from the start. In my opinion, the recipe to counteract machines can be one and only one: becoming more human.
In what sense? Now I'll explain The effects of Google greece telegram data MUM on content marketing Let's draw together what has been said so far. With the advent of Google MUM we must prepare to compete in SERP with a new, very powerful competitor: Google itself. This is why it is necessary to rethink the very concept of content. As I have been repeating for years now, all media must become central in providing an answer that is globally the best possible on the web.
The difference is that now you not only have to be the best among the results in your language, but among the contents served in 75 different languages! And this means that we can no longer afford to focus only on copy, but that we must necessarily dedicate due attention to other media (images, videos, audio). As far as copy is concerned, however, at a minimum we need to thoroughly explore the subtopics. The bar is rising dramatically and we must be able to provide a truly 360-degree answer, a better answer than Google can give.