Templates make the world of interactive content go round
Posted: Wed Feb 19, 2025 5:43 am
Don't be put off by the word "template." Templates may sound like you're going to get the same experience as a cookie cutter, but trust me, that's not the case.
Templates, which we refer to as Quick Starts, can be used as the foundation for an experience, not a roadmap to be rigidly followed.
In this gif, there is an infographic that was created for FPL on the left side and the Quick Start used on the right side. As you can see, the structure and functionalities are similar, the design elements make it unique.
Using a Quick Start means that the development and back-end work is already taken care of, making it easier and faster to get your content up and running.
When using a Quick Start as a reference for transforming content into an interactive experience, we look at the static experience and the Quick Start side-by-side to help us identify the best content for the interactive experience.
Imagine your content as something more
Just because you've written a static whitepaper, it doesn't mean you should consider creating an interactive version of the same whitepaper.
Whitepapers, ebooks, reports, all of these contents can be reimagined as materials that lead to a totally different experience.
For example, a whitepaper probably has many spain phone number list key points that can be turned into a test or a calculator.
Let's say you've written a whitepaper about the potential cost to your business of not having a cybersecurity system that you want to send to your prospects to show them the value of your services.
If you present me with this white paper, I would suggest an ROI calculator that tells the audience the cost of not having a cybersecurity system that protects their data and servers .
Symantec created something similar, encouraging prospects to answer questions about their current cybersecurity system and offering them a whitepaper for additional information on the topic.
This is a great approach because prospects will not only interact with a piece of Symantec content, they will be taking part in a content journey that will help them move through the sales funnel .
Templates, which we refer to as Quick Starts, can be used as the foundation for an experience, not a roadmap to be rigidly followed.
In this gif, there is an infographic that was created for FPL on the left side and the Quick Start used on the right side. As you can see, the structure and functionalities are similar, the design elements make it unique.
Using a Quick Start means that the development and back-end work is already taken care of, making it easier and faster to get your content up and running.
When using a Quick Start as a reference for transforming content into an interactive experience, we look at the static experience and the Quick Start side-by-side to help us identify the best content for the interactive experience.
Imagine your content as something more
Just because you've written a static whitepaper, it doesn't mean you should consider creating an interactive version of the same whitepaper.
Whitepapers, ebooks, reports, all of these contents can be reimagined as materials that lead to a totally different experience.
For example, a whitepaper probably has many spain phone number list key points that can be turned into a test or a calculator.
Let's say you've written a whitepaper about the potential cost to your business of not having a cybersecurity system that you want to send to your prospects to show them the value of your services.
If you present me with this white paper, I would suggest an ROI calculator that tells the audience the cost of not having a cybersecurity system that protects their data and servers .
Symantec created something similar, encouraging prospects to answer questions about their current cybersecurity system and offering them a whitepaper for additional information on the topic.
This is a great approach because prospects will not only interact with a piece of Symantec content, they will be taking part in a content journey that will help them move through the sales funnel .