How to reveal the search intent behind a keyword?

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Keyword research is one of the most important SEO planning tools. This step of the strategy involves identifying search terms with the potential to attract visitors to your site.

With these terms in hand, you can define guidelines for producing content and use them on all pages.

Even with the shift in focus to search intent, that tool is still important, only now you need to go beyond simply searching for promising terms.

You need to understand the intent behind sweden phone number list each keyword that has the potential to generate results that you identify for your business.

First, you can use your human ability to put yourself in a person's shoes and try to understand what they would like to know. After all, you are not a Google robot that needs a complex algorithm for this. Just use empathy!

But you can also understand the intentions by asking Google itself . Type the keyword you are working on into the search engine and see the results.

At the top are the links that Google considers to be the best answers — that is, those that best serve the search intent.

These first results can then be a guide for your content production. Understand the topics they cover, how they structure their content and what formats they use and identify points of improvement that you can explore in your article. Then, soon, it's your website that will appear in those first positions!