How to improve click-through rates in Google Ads

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Now that we know what clickthrough rate is, how it affects the performance of your Google Ads ads, and what it means to have a good clickthrough rate, we can talk about how to achieve it . And there are a few approaches to doing this. The first one concerns your targeting.

1. Focus on the right keywords
To start, make sure you're targeting the greece phone number data right keywords. Here are three types of keywords you should focus on to achieve a higher click-through rate:

Commercial Intent Keywords: Commercial intent keywords are those that people type when they intend to make a purchase (such as "best SEO" or "SEO for Wordpress"). Avoid informational keywords like "what is SEO" as this will result in lower CTR and wasted resources.
Branded Keywords: These are another great opportunity, not just for your own brand. Target partner brands, competitor brands, or other brands that your target market may be searching for when they’re in shopping mode.
Local keywords: Local keywords (such as "SEO consulting Brno") tend to achieve high CTRs because people searching for results near their home often have high business intent.
2. Use negative keywords
Negative keywords are a must to keep your clickthrough rate in check . Negative keywords are those that you don't want Google to show your ad for. For example, if you sell new laptops, set negative keywords like "refurbished" or "used." This way, your ad won't show to people who are unlikely to click on your ad.