13. Analyze the quality of your backlinks

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Inbound links or backlinks are one of the most important SEO factors for Google, as the different links transfer authority and popularity from one domain to another.

Dofollow links that bring traffic from a relevant website related to your topic to your own website are well received by Google. That is why you should check the quality of your link building in your SEO audit.

Ahrefs can give you this information. Remember that it is crucial to check the backlink profile, quality and naturalness of your backlinks, as an excess of toxic or artificial links can be penalized by Google Penguin .

14. Monitor mentions of your brand
Monitoring your brand's behavior on social media is a good practice in SEO auditing.

Seeing how your brand is perceived by kenya mobile database Internet users gives you valuable insights to understand if you are transmitting the right message.

Use tools like Buzzsumo or Google Alerts to track mentions of your brand, find out which topics matter most to your users, and participate in the conversation.

15. Study your competition
Analyzing your competition as part of an SEO audit allows you to identify opportunities.

For example, by studying your keywords with SEMRush or Ahrefs you can find new content ideas that you may not have noticed.

You can also research where they are getting their backlinks from, what their website structure is, and what their main sources of organic traffic are to optimize your SEO strategy.