What is the impact of brand archetypes?
Posted: Wed Feb 19, 2025 7:05 am
Think of someone with a strong personality and someone who doesn't know how to position themselves, which of the two is more likely to be remembered, associated or mentioned when watching a movie, seeing a product or even talking to someone?
Certainly, the one that has more striking features or even works better on its personal branding .
The same can be applied to brands. Those that do not have a clear position or try to superficially embrace a number of causes at the same time will hardly be remembered in the midst of decisive processes .
That is why it is necessary to invest in vision, values and also in the archetype, which brings together all these pillars in a specific cut.
In addition to generating brand awareness and standing out in the market, genuine bridges are created between the product offering and the consumer receiving the message.
Think about the big companies that excel in their niche . When you buy a Chanel bag, you're not just paying for a cloth bag that holds items.
There is an essence , a complete construction of what it means to consume a good of that type and how it is reflected in the daily life of the consumer.
The same goes for Starbucks, for example: why not buy coffee from the local coffee shop instead of buying from a company that sells the same drink at a more expensive price?
The list is extensive and the examples can macedonia mobile database be replaced by hundreds of other brands that have built such a strong identity to the point of selling a lifestyle .
Archetypes, therefore, exist precisely to strengthen this essence and create offers that go beyond the simple need to have something, targeting the desire, social implications and emotional triggers that imply the act of making specific purchases.
Moreover, the impact of archetypes in an increasingly demanding society is real. People are tired of superficial and hypocritical speeches when, deep down, the only desire of the brand is to generate sales and obtain profits from its audience.
Therefore, there is a general effort when it comes to communication. The value proposition is a pillar responsible for generating an identification of an audience that, in turn, prefers brands that have a purpose .
Certainly, the one that has more striking features or even works better on its personal branding .
The same can be applied to brands. Those that do not have a clear position or try to superficially embrace a number of causes at the same time will hardly be remembered in the midst of decisive processes .
That is why it is necessary to invest in vision, values and also in the archetype, which brings together all these pillars in a specific cut.
In addition to generating brand awareness and standing out in the market, genuine bridges are created between the product offering and the consumer receiving the message.
Think about the big companies that excel in their niche . When you buy a Chanel bag, you're not just paying for a cloth bag that holds items.
There is an essence , a complete construction of what it means to consume a good of that type and how it is reflected in the daily life of the consumer.
The same goes for Starbucks, for example: why not buy coffee from the local coffee shop instead of buying from a company that sells the same drink at a more expensive price?
The list is extensive and the examples can macedonia mobile database be replaced by hundreds of other brands that have built such a strong identity to the point of selling a lifestyle .
Archetypes, therefore, exist precisely to strengthen this essence and create offers that go beyond the simple need to have something, targeting the desire, social implications and emotional triggers that imply the act of making specific purchases.
Moreover, the impact of archetypes in an increasingly demanding society is real. People are tired of superficial and hypocritical speeches when, deep down, the only desire of the brand is to generate sales and obtain profits from its audience.
Therefore, there is a general effort when it comes to communication. The value proposition is a pillar responsible for generating an identification of an audience that, in turn, prefers brands that have a purpose .