Largely the same, tightened up in a few areas
The foundations of the old privacy law are largely still the same, but have been tightened in a few areas. For example, consent must be unambiguous and based on an active action. Furthermore, parental consent is required when processing personal data of a minor under the age of 13. In addition, consumers have the option to object to the use of their personal data and can withdraw consent (the aforementioned additional rights). Security requirements (data protection) are increasing and accountability has been tightened for organisations.
How do you, as a marketer, ensure that you comply with the new privacy law? 4 steps
As a marketer, you collect data from visitors using various means. Think of marketing automation systems, with which you collect personal data to communicate more relevantly and personally. Of course with the aim of a better customer experience and loyalty. These types of tools also entail the obligation to act in line with the GDPR, as you may have read earlier. Here I share four tips for implementing the new privacy law as a marketer:
Know your rights and obligations & map out hk phone number your current situation
Optimize your privacy statement
Run a 'Privacy Quick Scan'
1. Know your rights & obligations and map out your current situation
First of all, it is important to know your rights and obligations. And to map out your current situation. Ask yourself the following questions.
What marketing tools do you use?
What personal data do you collect with this?
How do you deal with this personal data and how should this be done according to the GDPR?
How do you inform those involved now versus the desired and mandatory situation?
What options (changing & deleting personal data) do you currently offer your data subjects, versus the desired situation?
What does this mean for the design of your data management process?
Based on your analysis, you determine your improvement points, make a plan for this and execute this plan in time (before May 25, 2018). Also make sure that the right people are informed and activated.