How to build a Marketing Technology Stack?

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In a landscape of over 8,000 marketing tools, how do you choose the best solutions to create an effective Marketing Technology Stack?

In addition to being located in this vast territory of digital solutions, we need to be able to choose the best options available for each demand of our company.

Below, we will tell you some points that you should take into account when making your decisions.

1. Focus on simplifying
Don't forget that one of the main goals of all these tools is to simplify your company's operations. This means that any excess can be more annoying than helpful.

Hiring too many services, especially tools that don't integrate easily, can make your job more complex, reduce your accuracy, and lead to unnecessary costs.

The design and operation of platforms needs to peru mobile database be analysed to ensure that they are truly capable of fulfilling their purpose.

2. Consider your goals
Although many MarTechs have very complete functions, each one of them presents a proposition that must be in line with the needs of your business. Therefore, strategically clarify your objectives and then look for the solutions that best meet them.

While this position seems obvious, it is important to highlight it, since the great push for innovation addressed in various events and ongoing works can lead managers to invest in expendable resources.

Technology is not an end in itself, it is a vehicle for you to achieve a certain result. It is in your marketing plan that you should focus.