Social media for events: Sprout’s strategy for AfroTech™

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As a Black@ leadership committee member, I pitched Sprout at AfroTech™ to our co-leads, Kiara Ealy and Chelsey Jordan. With their leadership and the collective support of our executive sponsor, DEI, Recruitment and Equity teams, we were able to send 11 Sprouters to AfroTech™ 2024.

“Attending AfroTech™ seemed like a dream at first, but when support from leadership started to fall in place, it showed Sprout’s willingness to act on its DEI efforts. The conference was inspirational because it was filled with leaders in the tech space that are underrepresented in our industry, but it also brought light to ideas and perspectives that come from historically underrepresented groups.

AfroTech™ was more than a space for networking and representation, but it served as a place where our partners, customers and prospects joined for inclusive and global innovation.” Chelsey Jordan, Customer Success Manager, Corporate and Black@ Co-lead

As our co-leads and internal teams navigated logistics, I began developing a social media event coverage strategy with Sprout’s Social Team.


For our social media strategy for AfroTech™ Conference 2024, we planned uganda mobile database for pre-event, during event and post-event coverage to create a holistic experience for the conference.

Pre-event
Pre-event coverage breakdown for AfroTech™ 2024:

One static post with a branded graphic on LinkedIn
One curated Employee Advocacy link featuring the LinkedIn post
One poll asking about event coverage
One static post from a nano-influencer
One hype video on LinkedIn and Instagram
One Sprout Social Listening Topic
For pre-event coverage, our goal was to spread awareness about Sprout’s attendance, along with encourage people to tune into our upcoming content. With the LinkedIn static post, we announced our attendance and event coverage on Instagram. We amplified the post internally using our Employee Advocacy solution. We curated an Advocacy Story and shared the link through internal channels so Sprout employees could repost it on LinkedIn. We created a poll to share more awareness about our attendance and coverage.