Ofertas temporizadas y participación social
Posted: Mon Dec 23, 2024 5:05 am
Cyber Monday Sales Event.
Don't just send a single email before Cyber Monday and forget about it. BFCM is noisy, and your offer could get lost in the chaos. Send reminders on the day of the event to your customers and post social media updates throughout the day, especially if your Cyber Monday plan includes timed offers.
Cyber Monday Sales Email.
Cyber Monday Social Campaign.
Cyber Monday Ads.
What if something goes wrong?
It may not be the best day to start drafting a basic crisis communication plan, but you can avoid customer service surprises by taking a few minutes to ask yourself a few simple questions:
What is your contingency plan? If your offer sells canada numbers list out early, how will you communicate this to customers? Will you launch another offer? What will you do if your customers have problems in the checkout process?
What is your hold statement? Establish a common message to cover a range of issues and communicate it to your team to ensure consistency.
When do you step in? If you have staff or an assistant handling customer service, set clear guidelines on when and how to handle customer concerns.
How will you address it? Prepare gift cards or discount codes in advance and help your team with any disappointed customers.
Cyber Monday is over: Now what?
Rest, reflect, replenish
Check in with yourself – have you been practicing self-care? We know your business needed your full attention over the past month, but make sure you get some rest before the holiday orders come in.
Record any observations you made over the weekend – when you do your analysis in December or January, you’ll be glad you did.
Assess the damage – how’s your inventory? Do you have enough stock? Spend this week replenishing.
Follow-up communication
Cyber Monday may have brought a new group of customers into your store for the first time. Deal seekers came for the discounts, give them a reason to stick around. Follow up with a thank you email, an exclusive offer, or branded content that engages them.
Make sure the copy of your automated emails is up to date to notify customers when orders ship. You can also consider sending out a survey to get customer feedback on their BFCM experience in your store.
Don't just send a single email before Cyber Monday and forget about it. BFCM is noisy, and your offer could get lost in the chaos. Send reminders on the day of the event to your customers and post social media updates throughout the day, especially if your Cyber Monday plan includes timed offers.
Cyber Monday Sales Email.
Cyber Monday Social Campaign.
Cyber Monday Ads.
What if something goes wrong?
It may not be the best day to start drafting a basic crisis communication plan, but you can avoid customer service surprises by taking a few minutes to ask yourself a few simple questions:
What is your contingency plan? If your offer sells canada numbers list out early, how will you communicate this to customers? Will you launch another offer? What will you do if your customers have problems in the checkout process?
What is your hold statement? Establish a common message to cover a range of issues and communicate it to your team to ensure consistency.
When do you step in? If you have staff or an assistant handling customer service, set clear guidelines on when and how to handle customer concerns.
How will you address it? Prepare gift cards or discount codes in advance and help your team with any disappointed customers.
Cyber Monday is over: Now what?
Rest, reflect, replenish
Check in with yourself – have you been practicing self-care? We know your business needed your full attention over the past month, but make sure you get some rest before the holiday orders come in.
Record any observations you made over the weekend – when you do your analysis in December or January, you’ll be glad you did.
Assess the damage – how’s your inventory? Do you have enough stock? Spend this week replenishing.
Follow-up communication
Cyber Monday may have brought a new group of customers into your store for the first time. Deal seekers came for the discounts, give them a reason to stick around. Follow up with a thank you email, an exclusive offer, or branded content that engages them.
Make sure the copy of your automated emails is up to date to notify customers when orders ship. You can also consider sending out a survey to get customer feedback on their BFCM experience in your store.