3. Creators must also be young themselves to connect with the target group
Young people often have limited general knowledge, so a lot of news cannot be placed in context at all. So make videos as simple as possible and briefly provide some more context, as the Jeugdjournaal does well. It helps if the makers of the videos are also young themselves and therefore have more knowledge of what is going on within the target group.
Saura van AJ+ thinks that if you, as a journalist, look at the news through the eyes of your target group for a longer period of time, you will automatically discover patterns. However, Debora Post believes that you, as a creator, also have to be young to be able to understand the world of young people. "A joke about 'BIEM' recently went viral and we used #BIEM for a short news item. Young people thought it was great that we used that hashtag, but older colleagues didn't understand what was so funny about it." In her spare time, she follows various videos on Dumpert and channels on YouTube to see what young people see there. She also talks to her younger brothers and sisters about what is being discussed in class. That way, she keeps herself informed.
Recently a joke about 'BIEM' went viral and we used the #BIEM in a short news item. Young people responded en masse, but older colleagues did not
4. Make a statement in your video so your hong kong business email list viewers find it worth sharing
Videos are often shared when viewers want to make a statement in their own social environment. According to Saura, this applies, for example, if you are strongly against something or are for something. If there are too many different issues in one video, this can lead to confusion about what someone exactly wants to convey by sharing a video.
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Mulder gives the example of a video of a snake eating a puppy. A shocking video that made everyone share the video with their friends to show them how bad it is. As a filmmaker, be aware of this fact and use it to your advantage.
5. Adapt your video content to the platform
According to Saura from AJ+, it is mainly essential to watch the platform. On YouTube, people watch longer videos more easily than on Facebook and Twitter: " Breaking news doesn't work there," says Saura. They also try not to go into too much depth about the themes and subjects, but keep them short and powerful. The video becomes easier to share, because people can have an opinion about it more quickly.