Use existing networks
Posted: Mon Dec 23, 2024 5:16 am
ber has grown from a small limousine service in San Francisco to a billion-dollar company operating in hundreds of cities in 8 years. The secret? Growth hacking. The marketer of the future is a growth hacker. Growth hacking is the experimental way in which companies such as Uber, Airbnb and Dropbox were able to become big with little to no marketing budget. They do this by using the Lean Startup principles of testing, measuring and learning for explosive growth. With the following growth hacks, your company can get started right away.
A common problem is the modern chicken-and-egg problem. Many new products and services depend on network effects: the value is determined by the number of users, but you can't attract users without providing value. There is a simple solution: make sure that people can use your product or service via other networks! At the same time, you make yourself known to a larger audience.
Well-known examples of growth hacks hong kong business mailing list through the network
An example of this kind of growth hack is Airbnb , which grew by offering its users the opportunity to post their ads on Craigslist and also by taking over apartments listed on Craigslist on their website. Paypal owes its success to Ebay. From the moment Paypal realized that they could piggyback on Ebay's success, they did everything they could to become the most popular payment method there. This worked so well that Ebay eventually bought the payment service for one and a half billion dollars. YouTube 's growth hack was to make a big splash by targeting the then giant Myspace. By allowing Myspace users to embed videos on their pages, it quickly gained popularity. And remember those Facebook posts where people showed what song they were listening to? Straight-up growth hacking by Spotify.
2. Go viral
As a company, you can offer valuable content to potential customers, but how do you make sure that people share this content? How do you make sure that your content gets around and attracts new customers, in short, goes viral? Create content that people actually want to share! Make sure that your content touches or inspires people. For example, watch this video with the Holstee Manifesto.
A common problem is the modern chicken-and-egg problem. Many new products and services depend on network effects: the value is determined by the number of users, but you can't attract users without providing value. There is a simple solution: make sure that people can use your product or service via other networks! At the same time, you make yourself known to a larger audience.
Well-known examples of growth hacks hong kong business mailing list through the network
An example of this kind of growth hack is Airbnb , which grew by offering its users the opportunity to post their ads on Craigslist and also by taking over apartments listed on Craigslist on their website. Paypal owes its success to Ebay. From the moment Paypal realized that they could piggyback on Ebay's success, they did everything they could to become the most popular payment method there. This worked so well that Ebay eventually bought the payment service for one and a half billion dollars. YouTube 's growth hack was to make a big splash by targeting the then giant Myspace. By allowing Myspace users to embed videos on their pages, it quickly gained popularity. And remember those Facebook posts where people showed what song they were listening to? Straight-up growth hacking by Spotify.
2. Go viral
As a company, you can offer valuable content to potential customers, but how do you make sure that people share this content? How do you make sure that your content gets around and attracts new customers, in short, goes viral? Create content that people actually want to share! Make sure that your content touches or inspires people. For example, watch this video with the Holstee Manifesto.