User-generated content & social proof in emails

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Image source Keep your sentences short and the overall email clear and concise. Making your emails never-ending or difficult to consume can be detrimental to your email marketing efforts. Formatting is a small but important aspect of emails that largely determines whether the user takes action after opening your email; so make this a priority. Position the CTA strategically The ultimate goal of your email copy is to encourage action, where the CTA is of paramount importance.

Even the smallest things, from placement to netherlands whatsapp data button color, are important in creating high-converting email campaigns. Instead of a pushy sales email, build trust with your body copy and subject line so they naturally reach for the CTA and take the desired action. But the placement of your link also makes a difference. Beyond adding multiple links, a solid backlog to a single CTA can also work. But here are some tips for optimizing your email CTAs for maximum clicks: Use bright and bold colors for your CTA button; so it's the first thing users see when they open the email.

Image source Use engaging and clear CTA copy that tells them exactly what to do. For example, if you want them to check out a product, don't say "I can buy it today", say "Buy the product now". Much more direct and understandable. Write benefit-focused content above the link to highlight what's in it for them and why they should click immediately. Besides the obvious CTA button in the email, you can also discreetly add this to your email signature, perhaps for a different product or purpose like checking out a blog or accessing a free trial.