Points to note when running LINE ads in the cosmetics and health food industry

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There are a few important things to keep in mind when selling health foods or cosmetics through LINE ads.

By taking the appropriate measures, you can maximize the effectiveness of your advertising.

Compliance with the Pharmaceuticals and Medical Devices Act and the Act against Unjustifiable Premiums and Misleading Representations
Compliance with laws and regulations is particularly brazil mobile database important when advertising health foods and cosmetics. You should pay attention to the following points when creating advertisements and product descriptions.



Type of regulation Specific points to note
Pharmaceuticals and Medical Devices Act Prohibition of claims of efficacy such as "lose weight" or "remove blemishes"
Premiums and Representations Act Prohibition of exaggerated expressions such as "permanent" and "complete"
Target setting accuracy control
To maintain return on ad spend, it is essential to continually review and optimize targetingIn particular, be careful of the following points:

Understand differences in purchasing trends based on age group and gender
Adjust targeting to account for seasonal fluctuations
Analysis of competitor trends and differentiation
Operational design with LTV in mind
If you set your initial purchase price too low, you may run into the following problems:

Decrease in average customer spending
Deteriorating repeat customer rate
Difficulty in recovering advertising costs