Come up with Custom-Fit Content Ideas
Posted: Sat Feb 22, 2025 5:26 am
Writers can tailor almost any topic of content to any audience or any purpose specified in a customer journey map. For example, your writer will put together an article about pizza differently if its intended for families ordering in or foodies tempting their taste buds.
3. Answer Unasked Questions
A customer journey map allows your writer to anticipate the audience’s questions and answer them in the content. Depending on where your customer is along the journey, they will have different questions and grow curious about different aspects of your business. Your writer will ensure they wander down the correct paths.
4. Provide Just Enough Information
Is your customer journey persona an industry expert or a relative austria cell phone number list newcomer? Writers don’t want to bore either group with too little or too much information. Too much industry jargon or too few acronyms. Overly basic or overly specific content. Introduce writers to your customer journey map personas so that we can deliver these technicalities the way Goldilocks likes them — just right.
5. Deliver Content to (Measurably) Meet Your Goals
The place on a customer journey map informs the purpose for new content and its goals. A thorough understanding of your map allows the writer to include applicable content and select the appropriate call to action statement.
Invite Your Content Marketing Team on Your Well-Planned Journey
When putting together your next content order, be sure to include a copy of the customer journey map that inspired the content. Let your writer know if the content is intended for a particular phase of the journey or a specific persona. Any information about the audience and purpose of the content that you can provide your writing team will enable us to create customized content that will help you achieve measurable goals specific to your customer journey map.
3. Answer Unasked Questions
A customer journey map allows your writer to anticipate the audience’s questions and answer them in the content. Depending on where your customer is along the journey, they will have different questions and grow curious about different aspects of your business. Your writer will ensure they wander down the correct paths.
4. Provide Just Enough Information
Is your customer journey persona an industry expert or a relative austria cell phone number list newcomer? Writers don’t want to bore either group with too little or too much information. Too much industry jargon or too few acronyms. Overly basic or overly specific content. Introduce writers to your customer journey map personas so that we can deliver these technicalities the way Goldilocks likes them — just right.
5. Deliver Content to (Measurably) Meet Your Goals
The place on a customer journey map informs the purpose for new content and its goals. A thorough understanding of your map allows the writer to include applicable content and select the appropriate call to action statement.
Invite Your Content Marketing Team on Your Well-Planned Journey
When putting together your next content order, be sure to include a copy of the customer journey map that inspired the content. Let your writer know if the content is intended for a particular phase of the journey or a specific persona. Any information about the audience and purpose of the content that you can provide your writing team will enable us to create customized content that will help you achieve measurable goals specific to your customer journey map.