It helps build a reputation for your brand

[zakiyatasnim]

Another reason to invest in Digital Marketing is to build a reputation. When was the last time you bought from a business without researching a bit about them on the internet?

The behavior of consumers changed and so did the marketing strategies used to reach the client. Building a rapport with your consumers on the internet and a solid image for your company will help make those undecided customers close deals quicker.

Content Marketing is a great tool for brands that need to start building their reputation online.

It generates three times more leads than other more costly tools, like paid advertising.

4. It allows you to reach more people than ever
Even with a good offline marketing strategy, companies face a big romania cell phone number list challenge: there are limits to how many people a newspaper, commercial or flyer will reach.

The internet makes it easier to scale your marketing efforts and reach way more people in your area.

Trying to expand? Then you better get yourself a Digital Marketing strategy.

5. It is adjustable at any time
Many campaigns come out of the oven too soon or could be made better if companies could use customer feedback as they go. But offline campaigns do not allow for that.

Their production costs too much for it to be worth replacing every single promotional item because of a minor change.

Digital Marketing, however, allows for much more control of the quality of campaigns.

Feedbacks can be used at any time to improve the results of the strategy and it doesn’t make a campaign any more or less expensive.


2022 MARKETING CALENDARS
6. It ensures your business survival
Opening a business is hard, but maintaining it open throughout the years is even harder.

Technology has been changing our lives for the better, but the price is a business needs to adapt to survive.

Because the internet will ensure you reach a new generation of consumers it will also help you to be more likely to succeed in the long run.

59% of adults (18 to 29) use Instagram frequently.
An average person spends at least 20 minutes on Facebook a day.
86% of women reach out to social media opinions before deciding to make a purchase.
How to use Digital Marketing to get ahead?
So, where are the success stories of companies that have used Digital Marketing to bring more focus to their business and get more strategic as time goes by?

We have selected a case every marketer should know before pitching Digital Marketing to their peers.

Fieldwire’s data-driven SEO
We have mentioned SEO as one of the most cost-effective and interesting tools a marketer can use to reach more customers online. But the case of Fieldwire’s data-driven search is a great example of how this works in the real world.

Fieldwork is a web and mobile collaborative platform for commercial construction and they also started their journey with Digital Marketing with a problem.

How to rank better and increase their authority with Content Marketing? Shifting from conversions to traffic generation. That got them to the top 3 search results for their main keywords in a short time.

To do so, they focused on indicating what people wanted to see when researching those keywords. The analysis helped them build well-crafted content that attracted a lot of traffic.

According to the team, that paid off well, as they were able to save over $10,000.00 in Google AdWords for the period.

Wrap Up
With all those benefits and case studies it isn’t hard to understand the importance of Digital Marketing to businesses: it drives growth and is great to help build lifelong relationships with customers.

That makes the efforts in the digital environment by big and small companies alike a must if they want to succeed in business.

How are your Digital Marketing efforts panning out? Don’t have a strategy yet? The time to start is now!

And when you start to plan your strategy, don’t forget to research the most important Digital Marketing metrics, to align which ones your business will follow. Check our content about it!