They are often cut off beyond a certain character length
Posted: Sat Feb 22, 2025 6:27 am
Short titles for your email subject lines
Another tactic you can use to boost your cold email subject lines is to simply make them short… no, really: that’s it. Sometimes, less is more, and that’s often the case when it comes to email subject lines.
An email subject line – warm or cold – that is too long will not attract your target’s attention. This is mainly due to two reasons:
They are long and not very focused.
On the other hand, shorter subject lines are specific and focus on a particular point or goal. Plus, they never get cut off, which is a huge plus.
So, what is the ideal length? After all, it’s a rather wuhan cell phone number list vague term: what’s too long, too short, or just right? In fact, there’s no exact number; all subject lines are different: they promote a single email on a specific topic.
Too long is all that gets cut off. What's the point if it's not seen? A message that's too short is a message that doesn't convey the message you wanted to convey. Why send an email if you don't tell them what it's about?
For what it's worth, there was a study done on email subject line length and open rates . Here are the results:
0-5 words = 16% open rate
6-10 words = 21% open rate
11-15 words = 14% open rate
16-20 words = 12% open rate
21-25 words = 9% open rate
6-10 words is best; I wouldn’t rely on it too much, though. As we said before, every email is unique and needs a unique subject line. 0-15 words pretty much covers it, but make sure the subject line isn’t cut off. Send a message to yourself to check it out.
NOTE: It’s also important to consider that character length, not just word length, is important. This determines how long a subject line appears visually in an inbox, and whether it gets cut off. Screen size and browser zoom can affect this.
Another tactic you can use to boost your cold email subject lines is to simply make them short… no, really: that’s it. Sometimes, less is more, and that’s often the case when it comes to email subject lines.
An email subject line – warm or cold – that is too long will not attract your target’s attention. This is mainly due to two reasons:
They are long and not very focused.
On the other hand, shorter subject lines are specific and focus on a particular point or goal. Plus, they never get cut off, which is a huge plus.
So, what is the ideal length? After all, it’s a rather wuhan cell phone number list vague term: what’s too long, too short, or just right? In fact, there’s no exact number; all subject lines are different: they promote a single email on a specific topic.
Too long is all that gets cut off. What's the point if it's not seen? A message that's too short is a message that doesn't convey the message you wanted to convey. Why send an email if you don't tell them what it's about?
For what it's worth, there was a study done on email subject line length and open rates . Here are the results:
0-5 words = 16% open rate
6-10 words = 21% open rate
11-15 words = 14% open rate
16-20 words = 12% open rate
21-25 words = 9% open rate
6-10 words is best; I wouldn’t rely on it too much, though. As we said before, every email is unique and needs a unique subject line. 0-15 words pretty much covers it, but make sure the subject line isn’t cut off. Send a message to yourself to check it out.
NOTE: It’s also important to consider that character length, not just word length, is important. This determines how long a subject line appears visually in an inbox, and whether it gets cut off. Screen size and browser zoom can affect this.