Smart Shopping campaigns may not be the best choice

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"There are also several other use cases where 'smart shopping' may be incompatible with your advertising strategy."

Smart Shopping requires accurate tracking of online conversions and doesn't account for any value that might happen offline, so if you don't have conversion tracking set up correctly or are generating a significant amount of offline conversions (in-store, phone orders), Smart Campaigns won't work properly.

How to advertise in Smart campaigns?
Smart campaigns are a good option for macedonia phone number data new advertisers or those who don't have the time or money to invest in an advanced advertising strategy. More advanced advertisers, on the other hand, can benefit from the control and ability to manually optimize PPC campaigns.

Smart Google Shopping campaigns have undeniable advantages . They make promoting your products incredibly cheaper and more effective, especially for e-shops that have thousands of different items. Managing a PPC campaign for such an e-shop manually takes a lot of time and money. On the other hand, there are all the advantages of data collection, unique goal setting, and full control over advertising campaigns that standard campaigns on Shopping and Display Networks provide you.

How to take advantage of machine learning and not lose control of your PPC campaign
In some cases, the best solution is to use a combination of Smart campaigns and standard Google Shopping campaigns. For example, advertisers can divide their products into different categories and create a separate category for the products that generate the most profit . We can then manage these bestsellers manually, taking advantage of all the benefits of manual setup and control over a PPC campaign . We can entrust all other products to the management of artificial intelligence, which will take care of them automatically. This gives you the best of both worlds, saving you the effort and time of managing thousands of common items, while maintaining control over the most important assortment that makes you the most money.