Google Ads remarketing strategies that work
Posted: Sat Feb 22, 2025 7:06 am
Not every visitor to your website will buy something. Some may be interested in your product but not yet fully decided. Reach out to them again with remarketing and make them an offer they can't refuse.
Imagine you’ve set up a great PPC campaign on Google Ads search. Your site is getting targeted traffic, your click-through rate (CTR) is above average, your conversion rate is 30%, and everything is sunny. Sure, another 70% of visitors are leaving without converting. You might not mind because 30% conversions are really above average, but why let these mexico phone number data potential customers just walk away to spend their money with your competitors when you can win them back and increase your return on investment? Create a remarketing strategy, bring your previous visitors back to your site, and convince them that your offer is the right choice.
There are several types of remarketing strategies. In this article, you'll learn about the ones you can use for Google Ads and YouTube . Plus, we'll cover some handy ways you can start seeing results from your campaigns right away.
Remarketing for the Google Content Network
Let’s start with the most common remarketing strategy on the Google content network . Let’s assume you have all your ads in the right sizes, formats, and all optimized for the highest CRO possible. Next, you’ll need an audience of at least 100 people. Then, you can move on to implementing the following tips to improve your remarketing strategy.
1. Refine your targeting
Set your remarketing campaign to only show to people who have visited your site through paid advertising but haven't made a purchase yet. You can of course target everyone who has visited your site, for example through organic or direct traffic. However, in this case, you may lose control over the quality of your traffic.
Imagine you’ve set up a great PPC campaign on Google Ads search. Your site is getting targeted traffic, your click-through rate (CTR) is above average, your conversion rate is 30%, and everything is sunny. Sure, another 70% of visitors are leaving without converting. You might not mind because 30% conversions are really above average, but why let these mexico phone number data potential customers just walk away to spend their money with your competitors when you can win them back and increase your return on investment? Create a remarketing strategy, bring your previous visitors back to your site, and convince them that your offer is the right choice.
There are several types of remarketing strategies. In this article, you'll learn about the ones you can use for Google Ads and YouTube . Plus, we'll cover some handy ways you can start seeing results from your campaigns right away.
Remarketing for the Google Content Network
Let’s start with the most common remarketing strategy on the Google content network . Let’s assume you have all your ads in the right sizes, formats, and all optimized for the highest CRO possible. Next, you’ll need an audience of at least 100 people. Then, you can move on to implementing the following tips to improve your remarketing strategy.
1. Refine your targeting
Set your remarketing campaign to only show to people who have visited your site through paid advertising but haven't made a purchase yet. You can of course target everyone who has visited your site, for example through organic or direct traffic. However, in this case, you may lose control over the quality of your traffic.