Tim Berners-Lee – the father of the Internet
Posted: Sat Feb 22, 2025 9:29 am
A pioneer in modern, highly successful direct marketing techniques, Lester created sales campaigns that targeted potential customers at their homes and focused on their interests or characteristics.
For decades, Lester advocated an industry that sent personalized ads to pre-selected people for products and services they might actually want to buy, as opposed to the scattershot approach of general advertising to mass audiences in print and broadcast media.
Using ZIP codes and research databases to identify likely customers, Wunderman teams reached them at home with mailings, promotional letters, phone calls, and newspaper and magazine inserts.
Sales increased dramatically with its incentives: toll-free ordering numbers, paid subscription cards, no-cost purchase offers, “loyalty rewards” programs for repeat brand shoppers.
Many of the concepts created and applied by Lester Wunderman bahamas mobile database remain current within Modern Marketing – such as segmentation and the use of Database.
Berners-Lee worked at the European Organization for Nuclear Research (CERN) until, in 1989, he came up with the idea for what eventually became the web.
Initially, Berners-Lee's innovation was intended to help scientists share data on an obscure platform called the Internet, a version of which the U.S. government had been using since the 1960s.
But because of his decision to release the source code for free – with the goal of making the Web an open and democratic platform for everyone – his idea quickly took on a life of its own.
Berners-Lee's life changed irrevocably too: considered the father of the internet, he was named one of the most important figures of the 20th century by Time Magazine, received the Turing Award (named after the renowned codebreaker) for achievements in computer science, was honored at the Olympics and knighted by the Queen.
The world of Modern Marketing has also changed: the consolidation of digital marketing has brought a series of new resources to companies, such as inbound marketing , allowing for more economically efficient investments to say the right thing, at the right time, to people with a real chance of becoming consumers.
For decades, Lester advocated an industry that sent personalized ads to pre-selected people for products and services they might actually want to buy, as opposed to the scattershot approach of general advertising to mass audiences in print and broadcast media.
Using ZIP codes and research databases to identify likely customers, Wunderman teams reached them at home with mailings, promotional letters, phone calls, and newspaper and magazine inserts.
Sales increased dramatically with its incentives: toll-free ordering numbers, paid subscription cards, no-cost purchase offers, “loyalty rewards” programs for repeat brand shoppers.
Many of the concepts created and applied by Lester Wunderman bahamas mobile database remain current within Modern Marketing – such as segmentation and the use of Database.
Berners-Lee worked at the European Organization for Nuclear Research (CERN) until, in 1989, he came up with the idea for what eventually became the web.
Initially, Berners-Lee's innovation was intended to help scientists share data on an obscure platform called the Internet, a version of which the U.S. government had been using since the 1960s.
But because of his decision to release the source code for free – with the goal of making the Web an open and democratic platform for everyone – his idea quickly took on a life of its own.
Berners-Lee's life changed irrevocably too: considered the father of the internet, he was named one of the most important figures of the 20th century by Time Magazine, received the Turing Award (named after the renowned codebreaker) for achievements in computer science, was honored at the Olympics and knighted by the Queen.
The world of Modern Marketing has also changed: the consolidation of digital marketing has brought a series of new resources to companies, such as inbound marketing , allowing for more economically efficient investments to say the right thing, at the right time, to people with a real chance of becoming consumers.