Bets increases organic traffic, lead generation and Google rankings with the support of Vocali
Posted: Sat Feb 22, 2025 9:44 am
Offering a safe and convenient betting site to bettors is one of the main objectives of Bets , a Vocali Inbound Marketing client since 2022. The company also has a variety of content on sports, statistics, leagues and betting information.
The challenges faced by Bets
The sports betting industry has been consolidating and reaching an increasingly wider audience. In 2021, according to a survey by BNL Data , a consultancy specializing in games, lotteries and betting in Brazil, it was estimated that there were more than 450 sports betting sites operating in the country.
Faced with a growing and increasingly competitive market, the singapore telegram data company hired Vocali to create Inbound Marketing strategies and actions that could showcase Bets' differentials and develop a more assertive relationship with potential customers.
The actions and strategies
Some demands were seen as more important to generate better results for Bets: optimizing content to increase organic traffic, and showing more details about the functioning and security of the platform were some of them.
With thousands of pages of content on the website, Bets needed to optimize the SEO (Search Engine Optimization) attributes of the texts and improve the ranking of keywords in search engines.
In light of this scenario, Vocali has edited several pieces of content to provide clearer information and improve the user experience. In addition, we suggest including more educational texts with specific information about the world of sports betting.
We also helped the Bets team develop actions focused on content producers. The strategy involved generating UTMs and segmenting leads in RD Station, so that it was possible to measure the leads generated, the cost of conversions and the deposits made.
Learn more: Why invest in a content marketing strategy?
The results
The combination of diversified actions that deliver educational and valuable content to the persona was essential to increase the website's organic traffic and the number of leads generated.
From March to May this year, the numbers presented grew significantly compared to the previous three months – December to February. Check out the results of the actions:
308% increase in lead generation: there were 1,487 conversions between March and May.
Growth in website access through organic traffic: according to data from Google Analytics, there was a 60.9% increase in users.
Highest number of keywords ranking in the top three positions on Google: keywords increased by 131% in three months.
The actions served to better understand the persona and which strategies can be adopted in the coming months by Vocali's Inbound Marketing team to deliver even better results for Bets.
Conclusion
Inbound Marketing offers several opportunities to improve results for companies in different segments. Businesses of all sizes realize the potential of this strategy to attract, engage and convert leads into loyal customers.
Just as we create actions capable of boosting different important metrics for Bets, Vocali can also help your company achieve better results.
The challenges faced by Bets
The sports betting industry has been consolidating and reaching an increasingly wider audience. In 2021, according to a survey by BNL Data , a consultancy specializing in games, lotteries and betting in Brazil, it was estimated that there were more than 450 sports betting sites operating in the country.
Faced with a growing and increasingly competitive market, the singapore telegram data company hired Vocali to create Inbound Marketing strategies and actions that could showcase Bets' differentials and develop a more assertive relationship with potential customers.
The actions and strategies
Some demands were seen as more important to generate better results for Bets: optimizing content to increase organic traffic, and showing more details about the functioning and security of the platform were some of them.
With thousands of pages of content on the website, Bets needed to optimize the SEO (Search Engine Optimization) attributes of the texts and improve the ranking of keywords in search engines.
In light of this scenario, Vocali has edited several pieces of content to provide clearer information and improve the user experience. In addition, we suggest including more educational texts with specific information about the world of sports betting.
We also helped the Bets team develop actions focused on content producers. The strategy involved generating UTMs and segmenting leads in RD Station, so that it was possible to measure the leads generated, the cost of conversions and the deposits made.
Learn more: Why invest in a content marketing strategy?
The results
The combination of diversified actions that deliver educational and valuable content to the persona was essential to increase the website's organic traffic and the number of leads generated.
From March to May this year, the numbers presented grew significantly compared to the previous three months – December to February. Check out the results of the actions:
308% increase in lead generation: there were 1,487 conversions between March and May.
Growth in website access through organic traffic: according to data from Google Analytics, there was a 60.9% increase in users.
Highest number of keywords ranking in the top three positions on Google: keywords increased by 131% in three months.
The actions served to better understand the persona and which strategies can be adopted in the coming months by Vocali's Inbound Marketing team to deliver even better results for Bets.
Conclusion
Inbound Marketing offers several opportunities to improve results for companies in different segments. Businesses of all sizes realize the potential of this strategy to attract, engage and convert leads into loyal customers.
Just as we create actions capable of boosting different important metrics for Bets, Vocali can also help your company achieve better results.