Once it is clear at what times visitor numbers peak, you can take action. The most important question: is the technology in order? For most marketers, IT is a black box and mainly something that someone else worries about. Namely the IT department or the service provider that has been hired. Nowadays, that is an outdated way of thinking. We can no longer ignore the fact that IT is a utility and that is no different for marketing.
How does IT ensure that your campaigns also lead to conversion? If we go back to the example of the 'Who is the mole?' app, it is important to quickly scale up server capacity (computing power). This allows you to absorb peak loads. For the last season of 'Who is the mole?', 120 servers were used at peak times, just after a new episode. During the week, there were about 10.
That is impossible to achieve in terms of costs if you have dozens of servers on standby 99 percent of the time. That is a waste of energy and therefore not very sustainable. In addition, hong kong mobile number search the costs are about a factor 20 higher than if you scale up and down at the right times, by using cloud solutions.
Public clouds
It was therefore important to be able to scale up and down automatically. And to only pay for the extra capacity if it is actually used. By making smart use of the cloud, this is very possible, but then you have to know how. That is why two public clouds were used , which worked together flawlessly thanks to the right people behind the buttons. This is where this story gets a bit more technical.
The big advantage of public clouds is that you can add extra capacity at any time. Suppose you start a big discount campaign in a webshop on a specific date that runs for three days. That will probably generate a lot of extra visitors, which will put a heavy load on servers. In a public cloud, you can quickly add extra capacity on a pay-per-use basis.
This not only keeps the webshop afloat, but also does not put a big strain on the budget. In fact, because everything works flawlessly, the campaign can be a great success, exactly as intended. As soon as the campaign is over or the number of visitors decreases, the extra purchased capacity can be switched off again.
It is therefore not an unnecessary luxury to investigate what the IT that supports your campaigns is designed for. Peaks can occur both at the start of a campaign or action or at the end of it. And in the meantime, you should also ensure that extra capacity can be called upon.