You may be wondering how your company can work on its audio branding – especially if it operates in the B2B sector.
We understand your concern – it is actually easier to establish an audio brand when the company operates in the B2C market. Their media investments tend to focus on channels that are widely accessible to the masses – such as broadcast and cable TV programming, for example. There is also the possibility of working with a jingle not only on TV itself, but also on AM/FM and digital radio stations, as well as streaming services such as Spotify and Deezer.
But as we said before, mass media is not the only place where the use of audio branding is working for companies.
Some other brands to consider: Siri, the ads you hear over and over while listening to your Spotify playlists, and more. The sounds that are associated with these brands elicit emotional reactions from those who hear them.
Think about how you feel when you hear your favorite namibia mobile database hristmas song. Christmas music is a good example of audio branding for what causes those joyful feelings.
Biologically speaking, the appeal to the sense of hearing is one of the strongest, especially when it comes to connecting an emotional reaction to a product or service.
Mobile phone companies use audio branding on a large scale, through television commercials, radio ads and even through the devices themselves.
When people hear these jingles – even if it’s not the device they use every day – the message is embedded. Who knows, maybe in the future these people might switch to that brand for their next purchasing decisions?
Audio Branding Examples: Sounds for Your Marketing Team to Study
We get so caught up in the visual aspects of the integrated digital marketing universe that we often ignore our other senses.
But you can already see, with the help of the topics above, that sounds are already an important factor in how people think and feel about brands.
Companies like IBM, Intel, and even McDonald’s use audio logos to help customers understand and remember the identities they’re trying to create for their companies. You may even have an audio branding running through your brain’s musical memory right now. Not sure? Check out some great examples below:
Globo Newsroom
We challenge anyone to stay focused, without looking for the nearest television, when hearing this characteristic jingle.