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Establish the objectives of the strategy

Posted: Sat Feb 22, 2025 10:06 am
by Jannatulmawa
And having as your sole purpose to gain visitors to your site or followers on social media. It's not about being popular, the key here is to intelligently focus on the ideal client for your brand. Step This will depend on the general objectives of the marketing plan, and the role of the content in the sales funnel .


Because wanting to improve a brand's slovenia mobile database positioning is not the same as wanting to generate more clicks on the e-commerce site. Once you have clear goals, you need to define the key indicators to determine whether you achieve them or not. For example, if you want to get more potential customers, then it is best to measure the number of new subscribers to your monthly newsletter.


Or if you want to generate conversations around your brand, a good indicator is the comments from your followers on social media. As in all areas of business, the results of a content marketing strategy must be specific, measurable and achievable within a given period of time. Step #3.