Business and marketing
During the holiday season, social media is one of the most effective marketing channels. But that also means that your advertising space is directly flooded with your competition. If you want to increase the reach of your posts, you need to know how social media works.
Working, Data, Analytics, And, Data, Management, Systems, And, Metrics, Connected
Why it's important to understand social media algorithms
No social network can do without an algorithm. There is an incredible amount of content on social networks, and it is the algorithm that adapts the displayed posts to a specific user . This creates an attractive medium tailored to each individual from a limitless platform. The algorithm determines not only how many people and to whom exactly your post will be displayed, but also how much paid promotion will cost you.
7 principles to help you understand social media
First of all, it is necessary to say that each social network has its own algorithms, which are constantly venezuela phone number data changing and strictly secret. Therefore, there is no universal recipe that you can just copy and you are done. However, there are several general recommendations that are based on the very essence of why social networks exist in the first place and what business model they are based on.
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Strategic planning
Like any marketing activity, managing company profiles on social networks is a strategic and long-term task . Therefore, define what you want to achieve, which target group you want to reach, and what type of content you want to deliver to them.
This not only builds your brand, but also a community of loyal fans and followers , which is an important factor for algorithms. Consistency and regularity are well-appreciated by social networks.
Social networks are fighting for users' time
The basic goal of any social network is for users to spend as much time as possible on it. The reason is simple – the more time, the more ads. That’s why they appreciate posts that capture attention for a longer period of time and motivate activity . Therefore, try to create creatives that users spend as much time as possible on. A safe bet in this regard is video.