How (and when) we should use the principles
Posted: Sat Feb 22, 2025 10:39 am
Let’s now translate what we’ve learned into a message clearly understandable by content marketers.
The question we should ask ourselves is: when should we use the psychology principles?
If we consider the simplified buyer journey we can summarise saying that:
Central Route Processing should drive the entire journey. In fact, we have seen how any attitudes formed or reinforced this way will be more resistant to counter-arguments; attitudes formed through the central route canada cell phone number list will tend in fact to be hard to change. This means we need to work to increase motivation and ability/simplicity through the full journey.
Fogg Behaviour Model: similar consideration here. Prompts (CTAs) will trigger behaviors in different phases of the journey.
Cialdini’s principles of influence: some principles could be more appropriate for a specific phase vs others. For example, the principle of scarcity can trigger the consumer’s actions in the purchase phase. Authority can be extremely useful in the very first phase of the journey, where enterprises (especially B2B) should be considered authoritative and gain trust because of their understanding of specific domains. Social Proof is extremely helpful in several phases of the journey and with specific audiences.
Visually:
Via Content Cross Borders
You should all pay close attention to these principles, learn what they’re all about, and apply them to your own content hubs, apps, and digital properties.
If you incorporate them properly, you’ll notice an unmistakable boost in your conversions over time. Understanding your audience’s behavior will be instrumental in the success of the overall Content Marketing strategy.
And to escalate your results, you’ll always need to count on a solid marketing strategy. In this article, we explained how to apply the Strategy Kernel, by Richard Rumelt, in your business!
Ready to elevate your content creation? Join WriterAccess and tap into a network of over 15,000 skilled professionals, from writers to designers and strategists. Leverage our cutting-edge AI features and vast image banks to refine your strategy and scale your content production.
Plus, with our new WriterAccess Humanizer service, ensure your content not only engages but resonates deeply by infusing AI-generated material with authentic human creativity.
Start your 14-day free trial today and don’t just keep up with the digital marketing game—lead it. Explore WriterAccess now!
The question we should ask ourselves is: when should we use the psychology principles?
If we consider the simplified buyer journey we can summarise saying that:
Central Route Processing should drive the entire journey. In fact, we have seen how any attitudes formed or reinforced this way will be more resistant to counter-arguments; attitudes formed through the central route canada cell phone number list will tend in fact to be hard to change. This means we need to work to increase motivation and ability/simplicity through the full journey.
Fogg Behaviour Model: similar consideration here. Prompts (CTAs) will trigger behaviors in different phases of the journey.
Cialdini’s principles of influence: some principles could be more appropriate for a specific phase vs others. For example, the principle of scarcity can trigger the consumer’s actions in the purchase phase. Authority can be extremely useful in the very first phase of the journey, where enterprises (especially B2B) should be considered authoritative and gain trust because of their understanding of specific domains. Social Proof is extremely helpful in several phases of the journey and with specific audiences.
Visually:
Via Content Cross Borders
You should all pay close attention to these principles, learn what they’re all about, and apply them to your own content hubs, apps, and digital properties.
If you incorporate them properly, you’ll notice an unmistakable boost in your conversions over time. Understanding your audience’s behavior will be instrumental in the success of the overall Content Marketing strategy.
And to escalate your results, you’ll always need to count on a solid marketing strategy. In this article, we explained how to apply the Strategy Kernel, by Richard Rumelt, in your business!
Ready to elevate your content creation? Join WriterAccess and tap into a network of over 15,000 skilled professionals, from writers to designers and strategists. Leverage our cutting-edge AI features and vast image banks to refine your strategy and scale your content production.
Plus, with our new WriterAccess Humanizer service, ensure your content not only engages but resonates deeply by infusing AI-generated material with authentic human creativity.
Start your 14-day free trial today and don’t just keep up with the digital marketing game—lead it. Explore WriterAccess now!