How to change data retention period in GA4
Posted: Sat Feb 22, 2025 10:42 am
In GA4 (Google Analytics 4), it is important to set the data retention period in order to continuously manage and analyze website and app data. By setting the data retention period appropriately, you can perform detailed data analysis for a longer period of time, which contributes to the growth and improvement of your business.
We will provide detailed instructions on how to flexibly change data retention period in GA4.
Select the gear icon at the finland mobile database bottom left of the management screen
First, log in to your GA4 account. Click on"Gear symbol"Clicking on this will open the administration screen where you can configure various settings that affect the entire property.
Select "Data Retention" under Data Collection and Correction
There are many settings in the administration screen."Data collection and correction"section. This is where you can set your preferences for how your data is handled."Data Retention"Clicking this will take you to a screen where you can change the data retention period.
ga4 Data retention period
Select whether to retain event data for "2 months" or "14 months"
Select the retention period for event data. Event data is data that records user behavior and actions. This retention period is"Two months.",or"14 months."You can choose from.
Select whether to retain user data for "2 months" or "14 months"
Next, set how long you want to retain user data. User data is information related to individual users that can be tied to specific actions. The retention period is"Two months."or"14 months."You can choose from:
We will provide detailed instructions on how to flexibly change data retention period in GA4.
Select the gear icon at the finland mobile database bottom left of the management screen
First, log in to your GA4 account. Click on"Gear symbol"Clicking on this will open the administration screen where you can configure various settings that affect the entire property.
Select "Data Retention" under Data Collection and Correction
There are many settings in the administration screen."Data collection and correction"section. This is where you can set your preferences for how your data is handled."Data Retention"Clicking this will take you to a screen where you can change the data retention period.
ga4 Data retention period
Select whether to retain event data for "2 months" or "14 months"
Select the retention period for event data. Event data is data that records user behavior and actions. This retention period is"Two months.",or"14 months."You can choose from.
Select whether to retain user data for "2 months" or "14 months"
Next, set how long you want to retain user data. User data is information related to individual users that can be tied to specific actions. The retention period is"Two months."or"14 months."You can choose from: