You should target hundreds of keywords that have comparable content

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The challenges of programmatic SEO and how to solve them
Let’s discuss the challenges of programmatic SEO and ways to quickly solve them one by one:

Tracking capability
The most pressing difficulty SEO experts have when employing a programmatic strategy is having hundreds of their sites identified and crawled by Google robots. This requires categorization, building and submitting XML sitemaps, and developing strong internal linking patterns.

Duplication of content
Your page ranking will suffer as a result of duplicate content. It is simply any form of content that appears multiple times on your website. You can solve this problem by using canonical URLs and changing title tags. Other options involve fixing structural issues and eventually removing material or changing any redirects.

Also see: What is SEO and how does it work? | SEO Tutorial – Watch Video

Indexing and tracking budgets
It's hard to predict how many links Google will crawl until indexing starts to slow down. As a result, clicks whatsapp number you should prioritize listing and indexing your most important pages. Because these pages typically have higher content quality and more promising user metrics, Google evaluates your page to be better right away. This allows you to keep up with indexing and maintain a higher ranking.

When should you start using programmatic SEO on your website?
You should only use programmatic SEO if your use case falls into one of the following categories:



All pages must have the same layout.

You are focusing on long-tail keywords en masse.

You are developing a curation website or marketplace.

Common SEO Obstacles
Companies that use programmatic SEO often have many pages on their website. The most common problem they have is indexing the sites. The bot can't rank a page if it can't discover it. To make sure that the search bot always discovers your pages, rank them all.

Use internal links to ensure they are also ranking. You should now see that Google likes your pages. Check that the indexation rate is above 90%. If not, there is a problem with one of the websites. If you see that Google doesn't like your pages, deal with the thin pages by modifying or removing them.

How Do They Work?
For large-scale SEO, a successful programmatic strategy revolves around excellent keyword research. Let’s take a look at how to do it:

A lot of keyword research
The idea is to target as many keywords as possible depending on the viewer's numerous search goals to filter the right traffic to your website.

Search for main terms
The first thing you need to do is check your top terms. Top terms are large groups of high-volume keywords that a business decides to rank for in search engines. For example, a travel website’s top terms could be “hotels” or “itinerary.” Similarly, an e-commerce website’s top terms could be “gadgets,” “electronics,” “deals,” etc. It’s also critical to calculate your search volumes using tools like Google Trends.

Local level modifiers
If you want to capture local leads, local modifiers with a head phrase and location are great. Keywords include local modifiers, such as “malls around me” or “hotels in Mumbai,” for example. Knowing which modifiers rank best locally and focusing on them in your programmatic content is crucial at the end of the day.

Make a list of all your keywords
Keep in mind that a solid programmatic strategy will include a large set of keywords and modifiers. A minimum of 2,000 keywords is usually a solid starting point. If you have a lot of keywords to organize, such as 100,000 or more, a coding language like Python can be helpful. Remember to keep track of your keywords in a spreadsheet.

Large-scale competitor research
It's an opportunity to find out what your competitors are doing on a large scale now that you have a powerful keyword list. Your competition is anyone who is competing for your keywords on a large scale and ranking well.

The goal is to find out what your target audience is searching for in terms of keywords and then create content around it. Search for a term in the “Related Searches” section at the bottom of the Google search results page. It will give you a wealth of great intent-based keywords from which you can create relevant landing pages at scale.

Pages that lead to other pages
Doorway pages should be avoided at all costs. These are websites or pages that were created with one goal in mind: to rank well for specific search terms. Ultimately, these sites act as a “gateway” to the very useful information that the user is looking for.

This type of link building is not considered "useful" and is frowned upon by search engines like Google. Instead of answering a search query, a doorway page presents a list of alternative resources where users can obtain solutions.