How to create a self-promotion campaign within your WordPress blog without an ad server
Posted: Mon Dec 23, 2024 6:08 am
In this post I present you a little “trick” to set up a self-promotion campaign with Wordpress if you don’t have your own ad server. It is especially useful for those people who are just getting familiar with and starting out with their blog.
Carlos Bravo9
You may have noticed that for a couple of weeks now I have a side banner promoting the course for bloggers that I launched before the summer. Compared to the advertising on Kschool and GenteEcommerce, this is a self-promotion campaign that is not displayed through an ad server .
Self-promotion campaign with WordPressPhoto rights by Fotolia
How online advertising campaigns are normally launched
An ad server is an online advertising tool that stores banners jordan phone number lookup and at the same time allows the configuration of ads based on what has been agreed with the advertiser. It provides a report that is used for the control, optimization and final billing of the campaign.
It is true that there are already tools like Google DFP server for small businesses which is free up to a volume of 50 million ad impressions per month. It serves the same purpose perfectly and I guess for most bloggers this should be more than enough.
What is a self-promotion campaign for?
As a beginner, it may be too big a step to learn how to use an ad server . If, like me, you are simply interested in redirecting visitors to a page that you want to give more visibility to without complicating your life, this little trick can help you. A banner on the side can help you in the following way:
Redirect users to a welcome page so they can quickly get an idea of what they find on your website.
Drive visitors to a landing page with your own or third-party commercial offer that may be of interest to your readers.
Inform your readers of the possibility of subscribing to your blog and thus increase the number of your subscribers .
Carlos Bravo9
You may have noticed that for a couple of weeks now I have a side banner promoting the course for bloggers that I launched before the summer. Compared to the advertising on Kschool and GenteEcommerce, this is a self-promotion campaign that is not displayed through an ad server .
Self-promotion campaign with WordPressPhoto rights by Fotolia
How online advertising campaigns are normally launched
An ad server is an online advertising tool that stores banners jordan phone number lookup and at the same time allows the configuration of ads based on what has been agreed with the advertiser. It provides a report that is used for the control, optimization and final billing of the campaign.
It is true that there are already tools like Google DFP server for small businesses which is free up to a volume of 50 million ad impressions per month. It serves the same purpose perfectly and I guess for most bloggers this should be more than enough.
What is a self-promotion campaign for?
As a beginner, it may be too big a step to learn how to use an ad server . If, like me, you are simply interested in redirecting visitors to a page that you want to give more visibility to without complicating your life, this little trick can help you. A banner on the side can help you in the following way:
Redirect users to a welcome page so they can quickly get an idea of what they find on your website.
Drive visitors to a landing page with your own or third-party commercial offer that may be of interest to your readers.
Inform your readers of the possibility of subscribing to your blog and thus increase the number of your subscribers .