In organic search
Posted: Mon Mar 17, 2025 8:48 am
On the other hand, measuring Share of Voice in organic search takes into account the number of times your brand appears in the search results pages (SERPs) when a user searches for a specific keyword.
To calculate it, you select the keywords your brand is active in. line database For example, let's say your brand sells tech products. SOV is calculated using keywords related to your niche, such as smartphones, tablets, etc.
By taking this into account, you can begin an analysis, which involves entering keywords into the search engine and identifying where they rank in the search results, including the ranking of other brands in your same category.
Once you've gathered the data, you can create a list of your brand's and your competitors' appearances for each of the keywords you want to rank for.
Also, to measure SOV in organic search, you must calculate the click-through rate (CTR) for each keyword . To do this, you can use the following formula:
Number of clicks รท Number of impressions = CTR %
The result of each keyword's CTR would be the Share of Voice in organic search, which is a figure that will be useful for SEO positioning and for your brand's website to have greater authority.
It's important to mention that this will cause users to associate different keywords with the product or services you offer.
To calculate it, you select the keywords your brand is active in. line database For example, let's say your brand sells tech products. SOV is calculated using keywords related to your niche, such as smartphones, tablets, etc.
By taking this into account, you can begin an analysis, which involves entering keywords into the search engine and identifying where they rank in the search results, including the ranking of other brands in your same category.
Once you've gathered the data, you can create a list of your brand's and your competitors' appearances for each of the keywords you want to rank for.
Also, to measure SOV in organic search, you must calculate the click-through rate (CTR) for each keyword . To do this, you can use the following formula:
Number of clicks รท Number of impressions = CTR %
The result of each keyword's CTR would be the Share of Voice in organic search, which is a figure that will be useful for SEO positioning and for your brand's website to have greater authority.
It's important to mention that this will cause users to associate different keywords with the product or services you offer.