Why Use Business Diversification Strategies
Posted: Mon Mar 17, 2025 10:11 am
This brand is an excellent example of how to expand possibilities within a single area.
Disney is a clear example of massive diversification, vk database with countless product and service lines: from leisure and entertainment to hospitality. This company operates in completely different business areas, but all based on and geared toward the same brand.
Bimbo stands out for its ability to adapt to the markets of different countries. Its diversification is based on creating new products in the same line for each region, in collaboration with local companies.
Starting with the concept of mobile-based transportation, Uber sought to expand its services and thus attract more people who need food or grocery delivery. All this using the same existing infrastructure: its mobile app and its driver-partners' cars.
Armani , although already positioned among the best in its sector, decided to venture into new industries by offering more products and services to its customers. This is a clear example of a conglomerate diversification strategy.
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Conglomerate diversification is a growth strategy that involves adding new products or services that are significantly different from an organization's current products or services.
Netflix is an example of the vertical diversification strategy: it began as a distributor and, once established in the industry, created its own products. It then became a producer of series, documentaries, and films.
Starbucks , the coffee brand, started as a supplier and then sold directly to customers. It then also dedicated itself to creating new preparations, ultra-comfortable spaces, and personalized customer service.
Disney is a clear example of massive diversification, vk database with countless product and service lines: from leisure and entertainment to hospitality. This company operates in completely different business areas, but all based on and geared toward the same brand.
Bimbo stands out for its ability to adapt to the markets of different countries. Its diversification is based on creating new products in the same line for each region, in collaboration with local companies.
Starting with the concept of mobile-based transportation, Uber sought to expand its services and thus attract more people who need food or grocery delivery. All this using the same existing infrastructure: its mobile app and its driver-partners' cars.
Armani , although already positioned among the best in its sector, decided to venture into new industries by offering more products and services to its customers. This is a clear example of a conglomerate diversification strategy.
There's more
Conglomerate diversification is a growth strategy that involves adding new products or services that are significantly different from an organization's current products or services.
Netflix is an example of the vertical diversification strategy: it began as a distributor and, once established in the industry, created its own products. It then became a producer of series, documentaries, and films.
Starbucks , the coffee brand, started as a supplier and then sold directly to customers. It then also dedicated itself to creating new preparations, ultra-comfortable spaces, and personalized customer service.