LinkedIn Marketing to Promote Your Blog
Posted: Mon Dec 23, 2024 6:44 am
Marketing on LinkedIn can bring you some advantages if you have a blog. Don't expect miracles when it comes to generating lots of visitors. Even if quantity is not important, you can get quality contacts.
Carlos Bravo6
LinkedIn is not the best option if you are looking for avalanches of traffic for your blog. In one year I got more than 3,000 new contacts without noticing a significant impact on the visits I receive from the world's leading professional social network. Although I am far from making the most of it, today I receive between 15-30 users forwarded from LinkedIn.
LinkedIn Marketing to Promote Your BlogPhoto rights by Fotolia
Reasons to be an active LinkedIn user
A large number of visitors does not justify opening a journalist contact database LinkedIn account. However, it can bring you considerable advantages and it is worth having an account or increasing the level of activity if you already have a presence:
Quality of contacts : According to a study by Hubspot, LinkedIn is 4 times more effective at generating potential customer contacts than social networks like Twitter or Facebook.
Finding employees : Many users have an account with the aim of finding work. Through your activities, you can attract the attention of interesting profiles if you are looking for staff.
Identify job offers : you don't have to be an entrepreneur or a businessman. If you want to be aware of attractive job offers, it makes sense to increase your level of activity on this social network.
How to get qualified traffic to your blog from LinkedIn
This social network serves all those who are looking for qualified visitors for their blog. In my personal ranking, LinkedIn only contributes a very small percentage to the blog. To turn them into business opportunities, you have to work on the following 5 points:
LinkedIn Marketing Series
1. SEO for the internal search engine : many users use the internal search engine. LinkedIn is not Google. There are some basic guidelines to keep in mind in order to appear in the results. One of the points is the use of keywords in the description of your profile and your job positions.
Carlos Bravo6
LinkedIn is not the best option if you are looking for avalanches of traffic for your blog. In one year I got more than 3,000 new contacts without noticing a significant impact on the visits I receive from the world's leading professional social network. Although I am far from making the most of it, today I receive between 15-30 users forwarded from LinkedIn.
LinkedIn Marketing to Promote Your BlogPhoto rights by Fotolia
Reasons to be an active LinkedIn user
A large number of visitors does not justify opening a journalist contact database LinkedIn account. However, it can bring you considerable advantages and it is worth having an account or increasing the level of activity if you already have a presence:
Quality of contacts : According to a study by Hubspot, LinkedIn is 4 times more effective at generating potential customer contacts than social networks like Twitter or Facebook.
Finding employees : Many users have an account with the aim of finding work. Through your activities, you can attract the attention of interesting profiles if you are looking for staff.
Identify job offers : you don't have to be an entrepreneur or a businessman. If you want to be aware of attractive job offers, it makes sense to increase your level of activity on this social network.
How to get qualified traffic to your blog from LinkedIn
This social network serves all those who are looking for qualified visitors for their blog. In my personal ranking, LinkedIn only contributes a very small percentage to the blog. To turn them into business opportunities, you have to work on the following 5 points:
LinkedIn Marketing Series
1. SEO for the internal search engine : many users use the internal search engine. LinkedIn is not Google. There are some basic guidelines to keep in mind in order to appear in the results. One of the points is the use of keywords in the description of your profile and your job positions.