Social networks are 100% present in our daily lives, but have you ever thought about how to create your own virtual community? From the moment we are social media users and we have a group of people or organizations that follow us, we are establishing relationships with them based on common interests.
Taking into account the interactions and communication processes between the different users with whom we interact, we can say that we are creating everything necessary to generate a virtual community. If you want to do it professionally, keep reading and we will tell you how to evolve your current social media management .
What is a micro-influencer? Keys to creating your virtual community.
If you want to be a micro-influencer, you must have a certain number of followers, between 500 and 10,000 on your social profiles. These profiles are becoming a marketing target since they are usually very effective in small campaigns with a very specific audience. Their ability to specialize and be close to the user allows for certain actions that large influencers cannot provide. If you want to reach the level of micro-influencer, you will have to use the networks in a professional manner to generate your own virtual community. We will tell you how:
Correct moderation on social networks.
As a Community Manager for your social spaces, you know who to interact with and how. You pay attention to notifications from your networks to answer comments left on your posts and you also manage other notifications on a daily basis, such as alerts you have created on Google to stay up to date on topics of interest; or private messaging, such as Messenger and direct messages on Twitter or Instagram. You also create specific boards on news aggregators such as Feedly or Netvibes , so you can't miss any mention or news to stay up to date.
Use professional marketing techniques
At this point, things get a little complicated. There are so many resources from digital marketing that it is sometimes difficult to choose the right combination of them to improve social media management and create a successful virtual community. You should start by handling concepts such as Web 2.0, inbound marketing and what it means to use social media elements . The recommendation is to go little by little and not try to have a strategy that is too broad or ambitious that prevents you from meeting objectives. Try to be consistent with the size of your community. Think, for example, about search engine positioning. Don't try to use a keyword set that is too broad; 'log tail' keywords are more practical . Making the right choices at this point will make your job easier. Use digital tools for this, such as Semrush , Ubersuggest or Google Trends , and trust your intuition to know what topics interest your audience. Present them as you know how, with your own, identified style that defines you, and don't change it, be yourself.
Micro influencer taking a selfie
Use the resources available for social platforms
A professional use of networks involves creating company profiles. The management and possibilities that networks offer you increase when you are an organization and you make it known by migrating your personal profile to a business one, as a content creator or by creating a company page (depending on each network). You can configure elements such as contact buttons, statistics of various types, expand the contact forms and have access to programming tools.
In addition, being a company will allow you to advertise your activities. This will help you improve your reach, that is, reach more people. In recent times, organic reach (normal publications, without the support of promotions for their dissemination) has fallen and the organic strategy must be conveniently balanced with the paid one in order to reach an adequate number of users.
Being an early adopter of new social tools is also important, as it will give you more views and more notoriety. Give priority to video content, such as Reels on Instagram, consider creating a profile on Tik Tok and stay tuned for all the new features that come out.
As with almost everything in life, if we plan, we work more comfortably. I recommend two premises, a communication policy, embodied in a plan that goes from less to more:
Prior 2.0 analysis to check whether digital media already exist or whether you are starting from scratch. If they do exist, establish a diagnosis to measure whether they adapt to the marketing strategy to be implemented.
Competitor analysis , establish a competitive position in relation to other companies or other creators in your sector and create coherent communication based on it.
Target audience - Set your network strategy based on the audience you ar kuwait number code e targeting. The tone and style can vary greatly depending on age and purchasing power, for example.
Network strategy . Based on the points above, decide which social channels are best for you and what type of actions to take on each of them. Each network has its own particularities and Facebook, Twitter, Instagram, Tik Tok or Linkedin do not meet the same expectations, to name some of the most widely used networks today.
social media organization panel to be a microinfluencer
As you can see, the communication plan outlines the actions towards your market and your audience in an orderly manner. You must insert it into a general marketing plan in which you also specify whether you carry out offline communication actions and a budget that outlines all the possible tasks associated with the design and marketing of the product or service in question.
You may have the feeling that we have strayed from the main part that I promised you at the beginning, the creation of a virtual community, but that is not true. All the phases are necessary, both operationally and in terms of planning, so that the final result, which is the existence of your own community on social networks, makes sense and works as you really want: a space in which your capacity to influence and moderate the topics you communicate can be expressed.
You should also consider the role of influencers in today's society. Events such as product presentations or promotional events require them as ambassadors. Famtrips or blogtrips are events planned specifically for them. The dissemination of many products or services depends on their recommendations and the offline work that this entails.
To get into this type of brand dynamics with micro-influencers and a physical presence, you must improve your positioning on the internet, but also be sociable in your interactions. In addition to your publications, you must have valuable interactions with brands, agents, distributors and companies related to the sector you are targeting. Show yourself to be a collaborator, offer free content, selfless collaborations and show your opinions in favor of interesting initiatives.
Finally, connect offline with your sector, blogger associations, Facebook groups, groups of Instagrammers with common interests and also traditional groups, such as professional associations or professional colleges. If you are trusted by all these groups and your work on social media is in tune, you will become a micro-influencer to be counted on. It is only a matter of time before they invite you to their events and sponsored collaborations emerge.
We are Cursos Femxa, you already know us, we are constantly thinking about your professional development, so if you do not have the necessary knowledge to carry out all the actions I have mentioned and be a microinfluencer, it is easy for you. We provide you with more resources from our ebook library: How to be an influencer is free to download. If you are interested and want to train in all these aspects, give us a call, write to us or visit our website and look for the training in Social Networks that will lead you to success. We are on your side, tell us what you need and we will offer you a subsidized course tailored to your needs. Get in touch, we love to talk about training!