A good email marketing subject line has the power to increase the open rate and generate more conversions for your company. After all, it is the first contact your lead will have, in addition to being decisive in drawing attention among several other emails that are more important than yours.
Anyone who still thinks email marketing isn’t effective is doing it wrong. According to research , email is the most reliable channel for nurturing leads and generating sales throughout the funnel.
So, let’s start with the most important thing, with valuable tips to improve the subject line of your company’s emails!
A good pitch
In the corporate world, a pitch is a super quick argentina email list and objective presentation to convince potential investors that your project has the potential to take off. It is said that a good pitch is one that convinces in the time it takes to ride an elevator.
When it comes to the subject line of an email, the logic is the same. Think about it: your leads receive thousands of emails every day, probably much more important than yours. That’s why you only have a few seconds to convince them that your message is worth opening.
Therefore, it is essential to be able to convey the message objectively and in few words. After all, the email provider will cut the subject line if it is too long.
Mental triggers also play an important role here. After all, they act precisely to attract attention and capture the interest of your base.
Killer Email Subject Line Examples
1. Arouse curiosity: don't give all the information in the email subject line to grab attention and create that itch in your lead's ear.
2. Communicate urgency or scarcity: Email subject lines with a sense of urgency have a 22% higher open rate . Set a deadline for your base to take action or make it clear that this is the last opportunity to take action.
3. Offer freebies: Add the word “free” to your subject lines and actually offer a gift to your readers.
4. Personalize the email subject: call the person by name, highlight their birthday, location or browsing history on your website.
5. Cover breaking news: People like to hear breaking news. Present them with news that is relevant to them and that is relevant to your business.
6. Provide social proof: Numbers are impressive and often lead people to take the desired action.
These are just some of the strategies for improving the open rate based on the subject line of your email. Furthermore, it is essential that the timing of the campaign and the segmentation of the base are adequate.