Learning from Frequently Asked Questions
If you have a FAQ section on your website, you probably did this because you think you know what the most important questions are for a visitor. Of course very useful! Even more useful if you look back at which questions are viewed the most. The reason why people often view these questions is mainly because the information is not reflected well enough on the website.
Suppose the question “What are the return costs?” is viewed often. There is a big chance that many more visitors have this question and cannot find it at all. It can then be very useful to hospital email address list communicate this information more clearly on the website so that you can immediately remove these questions from the visitor.
Does your FAQ work with separate pages? Then you can see which questions are viewed the most by the sessions per page. Are all the answers on 1 page? Then you can still measure this by setting events as soon as someone clicks on a question. Put the bold code below on all questions and your data will appear in Analytics under the heading "events".
Learning from Site Search
A frequently used part of a website is the search function. It can always happen that the visitor cannot immediately find what he or she is looking for. You can learn a lot from the searches that the visitor makes. Therefore, check regularly whether there are new searches. Do you see certain searches recurring more often? Then get to work on this and see whether this information can be communicated even better in the path that the customer walks on the website.
Measuring Site Search Data in Analytics
Google Analytics offers a standard functionality that allows you to track all searches on the website. What you need for this is a query parameter. Most website and webshop systems use this as standard. A query parameter is the bold part in the following URL: www.domein.nl/ ?q=zoekopdracht