Ines Gomes' YouTube channel
Posted: Mon Dec 23, 2024 7:05 am
encourage the target group to behave? According to Ines, it does. ''I also catch myself that after watching a shoplog (a video about clothes that a vlogger has bought) I really have to buy that top.
"Influencers have a large reach and are therefore easy to use to reach a large group. People would rather buy a lipstick that Monica Geuze also has than an actress on TV.''
Influencer marketing a 'go'
Influencer marketing is used for various purposes:
Creating a greater reach
Reaching a new target group
Addressing niches that the company normally has difficulty reaching
Sharing unique experiences
Guaranteeing positive attention
Can an influencer do this? Yes. A company must hospital email database be careful that an influencer only chooses a company and/or brand that suits him or her. An influencer only chooses brands and companies that they feel involved with and that suit them. Because if they produce too much commercial content and are not open about the sponsorship or are not authentic, because it does not suit the influencer, this can break the bond of trust with their followers.
An influencer will always want to protect this bond, because this is their greatest asset . This is also why influencers are so effective, namely because of the bond they create with their viewers. They take the viewers into their world. It is personal, because the YouTuber greets the viewers, looks into the camera and so on. You almost get the feeling that you are 'facetiming ' with that person. Because influencer marketing is a big business at the moment, the influencers themselves also realize this.
"Influencers have a large reach and are therefore easy to use to reach a large group. People would rather buy a lipstick that Monica Geuze also has than an actress on TV.''
Influencer marketing a 'go'
Influencer marketing is used for various purposes:
Creating a greater reach
Reaching a new target group
Addressing niches that the company normally has difficulty reaching
Sharing unique experiences
Guaranteeing positive attention
Can an influencer do this? Yes. A company must hospital email database be careful that an influencer only chooses a company and/or brand that suits him or her. An influencer only chooses brands and companies that they feel involved with and that suit them. Because if they produce too much commercial content and are not open about the sponsorship or are not authentic, because it does not suit the influencer, this can break the bond of trust with their followers.
An influencer will always want to protect this bond, because this is their greatest asset . This is also why influencers are so effective, namely because of the bond they create with their viewers. They take the viewers into their world. It is personal, because the YouTuber greets the viewers, looks into the camera and so on. You almost get the feeling that you are 'facetiming ' with that person. Because influencer marketing is a big business at the moment, the influencers themselves also realize this.