Increase the average time spent on your website
Posted: Mon Dec 23, 2024 7:48 am
On the other hand, a group page is a hub of related content that offers comprehensive coverage of a specific subtopic. Instead of creating separate pieces of content on related subtopics, a group page takes a strategic approach by consolidating relevant information in one place.
What is a Topic Cluster
Thematic groups keep your target customers happy.
Think about it: When you create a topic group, you're providing your italy girl whatsapp numberaudience with a unique content base for people in the awareness, consideration, and purchasing decision stages.
Your cluster page directs them to another relevant cluster page that can help them solve their problems. So there is a high chance that they will leave your site fully satisfied with the content they consume, and knowledge to solve their problems.
Chima Mmeje is the owner of Zenith Copy and a content strategist who has worked with clients including Wix, Literal Humans, Remitly, Skillshare, and more. She has been featured on Search Engine Land, Search Engine Watch, and Hackernoon.
She explains:
"Rather than creating one piece of content, topic clustering is thinking about the user journey holistically, from the top of the funnel, when they come in and ask what this is or how this works, to the bottom of the funnel, when they're ready to buy. You're creating content to satisfy them at every stage of the buyer's journey."
This keeps you at the forefront of your audience's mind because they have received real problem-solving value from your topic group.
Let's see how topic clusters can increase your website's traffic and authority.
How can topic clusters help increase your site's traffic and authority?
Here's how topic clusters can help you increase your website traffic, boost topic authority, and drive more conversions:
What is a Topic Cluster
Thematic groups keep your target customers happy.
Think about it: When you create a topic group, you're providing your italy girl whatsapp numberaudience with a unique content base for people in the awareness, consideration, and purchasing decision stages.
Your cluster page directs them to another relevant cluster page that can help them solve their problems. So there is a high chance that they will leave your site fully satisfied with the content they consume, and knowledge to solve their problems.
Chima Mmeje is the owner of Zenith Copy and a content strategist who has worked with clients including Wix, Literal Humans, Remitly, Skillshare, and more. She has been featured on Search Engine Land, Search Engine Watch, and Hackernoon.
She explains:
"Rather than creating one piece of content, topic clustering is thinking about the user journey holistically, from the top of the funnel, when they come in and ask what this is or how this works, to the bottom of the funnel, when they're ready to buy. You're creating content to satisfy them at every stage of the buyer's journey."
This keeps you at the forefront of your audience's mind because they have received real problem-solving value from your topic group.
Let's see how topic clusters can increase your website's traffic and authority.
How can topic clusters help increase your site's traffic and authority?
Here's how topic clusters can help you increase your website traffic, boost topic authority, and drive more conversions: