All these duties, which must encompass the company's values and objectives, are called Corporate Social Responsibility ( CSR). A term that has always been important internally, but which increasingly influences externally, influencing consumer purchasing and acquisition decisions.
The environment of Corporate Social Responsibility
Marketing, advertising and business relationships have changed. New technologies, combined with the rise of digital presence of brands, create new business models and ways in which companies and consumers interact. A situation that increases the existence of competition in the market and offers the recipient different options from which to choose.
By having so much variety, the consumer develops a more demanding mentality and their purchasing decisions go from being impulsive to being well thought out. To do this, they are based on the culture and values of the company and, in many cases, on how that brand contributes to improving its environment. What is it doing to make the world a better place?
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Stakeholders and business relationships
The interest groups that a company interacts with are called Stakeholders and can be of many types, both internal and external. Taking care of CSR helps companies to establish links with their clients, suppliers and partners. All of this has an impact on an improvement in their economic situation and a more positive social perception. Companies that want to start working on this aspect internally must begin with a simple but essential proposal in any project: defining their Value Proposition. That is, being clear about what makes them different, helps them stand out and, above all, identifies the problems and needs of their target audience and what they can do to provide an effective solution.
The company must clearly identify its stakeholders, both internal ones that have a direct impact, and external ones that can affect them indirectly. A good CSR plan will develop policies that include all of them. An action that will serve in the short term for daily business relations, and that will greatly help when it comes to managing possible brand crises. The more a brand knows its sector and the people and groups that are part of the ecosystem in which it operates, the better it will be able to adapt its products and services to existing needs. In addition, it will improve its branding.
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What is the purpose of a Corporate Social Responsibility Plan?
Social responsibility must be a fundamental pillar when planning a business strategy that takes into account the implications and obligations of the brand with its environment . In the current paradigm, it not only influences the vision of the company but also the way in which commercial agreements are reached and deals are closed with potential partners or investors.
One of the elements that consumers take into account is a brand's responsibility towards the environment . Global warming, pollution and plastics that damage the oceans have become a global problem in which companies are active agents. Therefore, companies that are transparent with their recycling policies, try to reduce their emissions and opt for packaging that is much more respectful of the ecosystem, project a much more positive image to society.
What is Green Business Culture?
It is the sustainable and respectful relationship between a company and its environment . Terms such as eco-friendly, organic or sustainable, which a few years ago belonged exclusively to projects dedicated to caring for the environment, have become a necessity and a priority for many projects that want to leave a positive impact on the environment around them. Concern for the world we live in should not be a way to attract customers or join a trend. On the contrary, it is the basis of a solid and committed brand. But how can a company join the green business culture while avoiding mistakes and criticism from its consumers?
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The first step is to understand the basic concepts that make up a business culture and the relationship that exists with the search for sustainable development. Internal training is always a useful and necessary element that allows employees and managers to keep up to date with the latest developments in their sector. In this free course from Femxa , you can better understand all the elements that influence the construction of a culture and values of environmental respect. It is an initial 1-hour training that offers effective alternatives to start building a green brand image that contributes to making the world a more sustainable place. In addition, it includes information on the importance of the circular economy and the benefits it can bring to your company.
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Objectives of the CSR Plan
The strategic plans of any company must take into account all the kuwait travel agency whatsapp number elements discussed above and align with the commercial, economic, social and environmental objectives of the brand. To do so, it is important that they are:
Objective and realistic.
Let them go from the local to the global with concrete actions.
Accessible, prioritizing the company's transparency.
Aligned with the brand's values and interests.
Once these objectives have been successfully developed and implemented, it is necessary to know how to communicate them to each of the groups with which the company has a relationship. Clear, concise and truthful communication is the best letter of introduction for a company and the basis for its brand strategy to work.
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